Skip to main content
SpringerLink
Log in

The Market Orientation Construct: Correlations, Culture, and Comprehensiveness

  • Published:
Journal of Market-Focused Management

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

References

  • Deshpandé, R. and F. E. Webster, Jr. (1989), "Organizational Culture and Marketing: Defining the Research Agenda," Journal of Marketing, January, pp. 3–15.

  • Deshpandé, R., J. U. Farley, and F. E. Webster, Jr. (1997), "Factors Affecting Organizational Performance: A Five-Country Comparison," Cambridge, Mass., Marketing Science Institute Working Paper, Report No. 97-108, May.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Harvard Business School and Marketing Science Institute, USA

    Rohit Deshpandé

  2. Dartmouth College, USA

    John U. Farley

  3. CEIBS, Shanghai, Republic of China

    John U. Farley

Authors
  1. Rohit Deshpandé
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. John U. Farley
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Deshpandé, R., Farley, J.U. The Market Orientation Construct: Correlations, Culture, and Comprehensiveness. Journal of Market-Focused Management 2, 237–239 (1998). https://doi.org/10.1023/A:1009751600306

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1023/A:1009751600306

Keywords

Search

Navigation