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  3. Richard Wagner
  • Cited by 23
Publisher:
Cambridge University Press
Online publication date:
May 2010
Print publication year:
2010
Online ISBN:
9780511676321
DOI:
https://doi.org/10.1017/CBO9780511676321
Subjects:
Music, Opera, Film, Media, Mass Communication, Media, Mass Communication
Information

Book description

All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.

Reviews

"It is ... a cracking good read as we learn about Wagner's abilities to turn himself into a 'brand' or to act as his own 'PR agent'. An important book, too, as Vazsonyi foregrounds an aspect of Wagner we hear too little about, re-aligning a great 19th-century figure through the filter of an avowedly 21st-century sensibility." --Opera

"...written with panache and élan, conveying with refreshing brevity a palpable sense of Wagner's indefatigable industry...the first scholarly text to take seriously Wagner's incessant self-promotional activity, Mr. Vazsonyi's book assumes considerable importance not only in musicology but also in the history of marketing." --Conor Farrington, Wall Street Journal

"The scholarship of Vazsonyi's study is solid; he knows the literature and is well read in current theory. Despite this, I am happy to report that his book is largely free of scholarship jargon. It also is relatively short, especially given the magnitude of the subject. Most importantly, it offers us a truly novel and illuminating take on the great, wily magician. This book is a most welcome addition to the library of literature on Wagner." --The Wagner Society of New York

'Vazsonyi's rigorous study is marvellously enlightening ...' --Laura Silverman, whatsonstage.com

"In a series of pithy, highly readable yet thoroughly documented chapters, Vazsonyi examines the way in which Wagner worked to develop what we would nowadays call his image..."
-Daniel Snowman,Opera

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Contents

Contents
References
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Wagner, RichardSämtliche Werke. Ed. Voss, Egon and Jost, Christaet al. Mainz: Schott, 1970–.
Wagner, RichardRichard Wagner an seine Künstler. Ed. Kloss, Erich. 3rd edn. Leipzig: Breitkopf & Härtel, 1912.
Wagner, RichardSelected Letters of Richard Wagner. Trans. and ed. Spencer, Stewart and Millington, Barry. New York: W. W. Norton, 1987.
Wagner, Wolfgang Michael. Carl Maria von Weber und die deutsche Nationaloper. Mainz: Schott, 1994.
Walker, Alan. Franz Liszt. 3 vols. New York: Knopf, 1983–96.
Walker, AlanReflections on Liszt. Ithaca: Cornell University Press, 2005.
Walton, Chris. Richard Wagner's Zurich: The Muse of Place. Rochester, NY: Camden House, 2007.
Warrack, John. Carl Maria von Weber. 2nd edn. Cambridge: Cambridge University Press, 1976.
Weber, Max Maria. Carl Maria von Weber. Ein Lebensbild. 3 vols. Leipzig: Ernst Keil, 1864.
Weber, William. “Mass Culture and the Reshaping of European Musical Taste, 1770–1870.” International Review of the Aesthetics and Sociology of Music 8.1 (1977), 5–22.
Weber, William “Wagner, Wagnerism, and Musical Idealism.” Wagnerism in European Culture and Politics. Ed. Large, David C. and Weber, William. Ithaca: Cornell University Press, 1984. 28–71.
Wegner, Manfred. Musik und Mammon: Die permanente Krise der Musikkultur. Baden-Baden: Nomos, 1999.
Weiner, Marc. Richard Wagner and the Anti-Semitic Imagination. Lincoln, NB: University of Nebraska Press, 1995.
Westernhagen, Curt. Wagner. Zurich: Atlantis, 1968.
Wiesend, Reinhard. “Die Entstehung des Rheingold-Vorspiels und ihr Mythos.” Archiv für Musikwissenschaft 49 (1992), 122–45.
Williams, Raymond. Culture and Society: 1780–1950. Harmondsworth: Penguin, 1963.
Wolzogen, Hans. Grundlage und Aufgabe des Allgemeinen Patronatvereins zur Pflege und Erhaltung der Bühnenfestspiele zu Bayreuth. Chemnitz: Schmeitzner, 1877.
Wolzogen, Hans. Thematischer Leitfaden durch die Musik zu Richard Wagner's Festspiel “Der Ring des Nibelungen.” 2nd rev. edn. Leipzig: Edwin Schloemp, 1876.
Woodmansee, Martha. The Author, Art, and the Market: Rereading the History of Aesthetics. New York: Columbia University Press, 1994.
Wordsworth, William. The Prose Works of William Wordsworth. 3 vols. Ed. Owen, W. J. B. and Smyser, J. W.. Oxford: Clarendon, 1974.
Zelinsky, Hartmut. Richard Wagner – ein deutsches Thema: Eine Dokumentation zur Wirkungsgeschichte Richard Wagners 1876–1976. 3rd edn. Berlin: Medusa, 1983.
Articles from the Neue Zeitschrift für Musik (chronological)
Uhlig, Theodor. “Die natürliche Grundlage der Instrumentalmusik im Hinblick auf Beethoven's Symphonien.” NZfM 32.1 (January 1, 1850), 2–4.
Uhlig, Theodor “Der Prophet von Meyerbeer.” NZfM 32.11 (February 5, 1850).
Uhlig, Theodor “Zeitgemäße Betrachtungen: Dramatisch.” NZfM 32.34 (April 26, 1850), 173.
Uhlig, Theodor “Zeitgemäße Betrachtungen: Reminiscenzen.” NZfM 32.35 (April 30, 1850), 177.
Uhlig, Theodor “Zeitgemäße Betrachtungen: Schön.” NZfM 32.43 (May 28, 1850), 218.
Uhlig, Theodor “Zeitgemäße Betrachtungen: Außerordentliches.” NZfM 33.7 (July 23, 1850), 29.
Uhlig, Theodor “Drei Tage in Weimar: Das Herderfest. Richard Wagner's Oper Lohengrin.” NZfM 33.19 (September 3, 1850), 33.21 (September 10, 1850), 33.22 (September 13, 1850), 33.25 (September 24, 1850), 33.28 (October 4, 1850), and 33.30 (October 11, 1850).
Brendel, Franz. “Zum neuen Jahr.” NZfM 36.1 (January 1, 1852), 4.
Brendel, Franz “Ein Ausflug nach Weimar.” NZfM 36.4 (January 23, 1852), 37–40.
Uhlig, Theodor. “Ein kleiner Protest in Sachen Wagner's.” NZfM 36 (1852), 277–8.
Brendel, Franz. “Zum neuen Jahr.” NZfM 38.1 (January 1, 1853), 2.
Raff, Joachm. “An die Redaction der NZfM.” NZfM 37.8 (February 11, 1853), 66.
Anon. “Zur Würdigung Richard Wagner's.” NZfM 38.19 (May 6, 1853), 201.
Liszt, Franz. “Richard Wagner's Rheingold.” NZfM 42.1 (January 1, 1855), 1–3.
Weißheimer, Wendelin. “‘Tristan und Isolde,’ Handlung in drei Aufzügen von Richard Wagner.” NZfM 53.14 (September 28, 1860), 113–14.
Pohl, Richard. “Bayreuther Erinnerungen.” NZfM 72.39 (September 22, 1876), 374–5.

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