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12 - An Economic Psychology of the Marketing Firm

from Part III - Private Sector Consumer Behaviour and the Firm

Published online by Cambridge University Press:  01 February 2018

By
Gordon R. Foxall
Edited by
Alan Lewis
Alan Lewis
Affiliation:
University of Bath
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The Cambridge Handbook of Psychology and Economic Behaviour , pp. 365 - 402
Publisher: Cambridge University Press
Print publication year: 2018

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References

12.7 References

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