Postpartum haemorrhage (PPH) is the one of the leading causes of maternal morbidity and mortality worldwide, with the World Health Organization (WHO) estimating 140 000 maternal deaths every year due to PPH [1]. Between 1990 and 2015 there has been a decrease in the number of women dying in the perinatal period (all-cause mortality) with 385 death per 100 000 live births in 1990 decreasing to 216 per 100 000 live births; however, a significant gap in the mortality in developed and developing countries persists [2]. In 2015, the maternal mortality rate in low-income countries was 479 per 100 000 live births versus 13 per 100 000 births in high-income countries [2]. In the UK, PPH is the third most common direct cause of maternal death and was attributable for 0.78 deaths per 100 000 maternities between 2014 and 2016 [3]. Maternal death, however, can only be seen as the tip of the iceberg, with 492 cases of morbidities reported in Scotland during 2012 and many other unreported cases of morbidities such as post-traumatic stress syndrome [4].