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doi:10.1016/j.jesp.2007.01.002 
Copyright © 2007 Elsevier Inc. All rights reserved.
Implicit motivation to control prejudice
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Received 16 August 2005;
Abstract
This research examines whether spontaneous, unintentional discriminatory behavior can be moderated by an implicit (nonconscious) motivation to control prejudice. We operationalize implicit motivation to control prejudice (IMCP) in terms of an implicit negative attitude toward prejudice (NAP) and an implicit belief that oneself is prejudiced (BOP). In the present experiment, an implicit stereotypic association of Blacks (vs. Whites) with weapons was positively correlated with the tendency to “shoot” armed Black men faster than armed White men (the “Shooter Bias”) in a computer simulation. However, participants relatively high in implicit negative attitude toward prejudice showed no relation between the race-weapons stereotype and the shooter bias. Implicit belief that oneself is prejudiced had no direct effect on this relation, but the interaction of NAP and BOP did. Participants who had a strong association between self and prejudice (high BOP) but a weak association between prejudice and bad (low NAP) showed the strongest relation between the implicit race-weapons stereotype and the Shooter Bias, suggesting that these individuals freely employed their stereotypes in their behavior.
Keywords: Implicit; Automatic; Motivation; Stereotyping; Prejudice; Discrimination; Egalitarianism; Control
Article Outline
- Measuring implicit motivation to control prejudice
- Implicit negative attitude toward prejudice (NAP)
- Implicit belief that oneself is prejudiced (BOP)
- Measuring NAP and BOP
- IMCP and the inhibition of unintended discriminatory behavior
- Method
- Predictions
- Results and discussion
- Computation of IAT Scores
- Shooter bias data preparation
- Replication of previous findings
- Primary analyses
- Self-report measures of the motivation to control prejudice
- Conclusion
- References
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