Copyright © 2006 Elsevier B.V. All rights reserved.
Two-level workload characterization of online auctions
Received 11 February 2005;
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Abstract
Online auctions are rapidly becoming one of the significant forms of electronic commerce for buying and selling goods and services. A good understanding of the workload of auction sites should provide insights about their activities and help in improving the quality of the service provided to their users. This paper presents a site level and a user level workload characterization of a real online auction site using data collected by automated agents. The main contributions of this paper are as follows: (i) a detailed workload characterization of a real auction site; (ii) an analysis of the presence of heavy tailed distributions in this workload; (iii) an analysis of the bidding activity during closing minutes of auctions; and (iv) an analysis of the arrival rate process of bidders and bids within clusters based on different attributes. These results can be used to devise dynamic pricing and promotion models to improve revenue throughput of online auction sites.
Keywords: Internet auctions; Workload characterization; Auction workloads; Online auction site performance
Article Outline
- 1. Introduction
- 2. Basic terms and notation
- 3. Motivation and approach
- 4. Experimental setup
- 4.1. Data collection
- 4.2. Auction duration
- 5. Site level workload characterization
- 5.1. Cluster analysis
- 5.1.1. Clustering auctions on the number of unique bidders
- 5.1.2. Clustering of auctions on number of bids
- 5.1.3. Distribution of bids per auction
- 5.1.4. Clustering of auctions using closing prices
- 5.2. Multi-scale analysis of auctions and bids
- 5.3. Closing time analysis
- 5.3.1. Closing time analysis of bidding activity
- 5.3.2. Closing time analysis of price variation
- 5.3.3. Last hour analysis
- 5.4. Arrival process of auctions and bids
- 6. User level workload characterization
- 6.1. Popularity analysis
- 6.1.1. Winner’s popularity
- 6.1.2. Seller’s popularity
- 6.1.3. Bidder’s popularity
- 6.1.4. Popularity of auctions
- 6.1.5. Popularity of categories
- 6.2. Analysis of unique bidder clusters
- 6.2.1. Unique bidder arrival rate
- 6.2.2. Bidding activity
- 6.2.3. Bids by agents, manual bids, proxy agent usage
- 6.2.4. Closing price
- 6.2.5. Successful auctions
- 6.3. Analysis of price clusters
- 6.3.1. Bidding activity
- 6.3.2. Unique bidders and agent usage
- 6.3.3. Winners
- 7. Concluding remarks
- References







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