Problems in OR technical journal processes can be viewed from the perspective of each of the participants, e.g., authors, reviewers, editors, publishers and readers. Their motivations range from noble to mercenary to almost fraudulent, and somewhere in that range is survival, e.g., publish rather than perish. Scientific communication is generally accepted as the objective function to be maximized, but each participant strives for a personal sub-optimization which is generally, but not always, productive in terms of this global objective function. Viewing the process from this perspective has value for technical authors and facilitates the presentations of a number of specific dos and don'ts.