International Business ReviewVolume 4, Issue 4, 1995, Pages 541-543Book reviewThe one to one futureAuthor links open overlay panelDon Peppers, Martha Rogers, Sanjit SenguptaShow moreShareCitehttps://doi.org/10.1016/0969-5931(95)90009-8Get rights and contentRecommended articlesReferences (0)Cited by (0)View full textCopyright © 1995 Published by Elsevier Ltd.