Research Brief
Assessing an Infant Feeding Web Site as a Nutrition Education Tool for Child Care Providers

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Abstract

Objective

Determine child care providers' infant feeding knowledge, attitude and behavior changes after viewing the infant feeding Web site and determine the effectiveness of the Web site and bilingual educational materials.

Design

Intervention and control groups completed an on-line pretest survey, viewed a Web site for 3 months, and completed an on-line posttest survey; follow-up data were also assessed.

Setting

Colorado child care centers.

Participants

Thirty-eight child care providers.

Intervention

Social learning theory-based website was evaluated by child care providers in the treatment group and providers in the control group viewed a comparable website.

Main Outcome Measures

Knowledge, attitude, and behavior changes on feeding infants breast milk, formula, and solid food; desired changes to Web site.

Analysis

Independent samples t tests, chi-square, and repeated measures.

Results

Changes in attitudes and behaviors from pre- to posttest occurred primarily in the intervention group (P < .05). At follow-up, no significant differences were found among the 3 time periods. Providers desired no changes to Web site or materials.

Conclusions and Implications

Child care providers appeared to have adequate knowledge on feeding infants formula and breast milk, but not on hunger cues. Providers would continue to use this Web site in the future. Further research should determine if changes in knowledge, attitudes, and behaviors are sustained over time and how infant feeding cues are read and determined in child care centers.

Introduction

The health benefits of breast-feeding to mothers and infants are well documented in the literature.1, 2 However, Colorado's breast-feeding initiation rates of 83% exceed national recommendations, yet they fall short at both 6 months (46%) and 1 year (21%).3, 4 In 2002, the fourth most common reason Colorado mothers cited for ceasing breast-feeding was because they returned to work or school.3

Approximately 12 million of the 19 million children in the United States under the age of 5 are in some form of child care.5 Children who attend child care at 6 months were significantly less likely to have ever been breastfed or remain exclusively breastfed (P < .05).6 With the decline in breast-feeding coinciding with mothers returning to work and more infants attending child care, it is imperative for child care providers to have access to current and correct infant feeding information, including information on offering breast milk to the infants in their care. Child care agencies often support breast-feeding as the preferred infant feeding method. In 1999, the United States Department of Agriculture authorized the reimbursement of child care centers for infant meals that contain only breast milk, thereby allowing for more providers to support the use of breast milk in their centers.7

A literature review and a recently completed needs assessment8 highlight the need to provide accurate educational materials and best practice information about infant feeding, specifically breast-feeding and offering breast milk, to child care providers. According to this needs assessment, 88% of directors and 79% of providers would be interested in a Web site with child-care–specific infant feeding information.8 The apparent interest in educational information distribution on the Internet is further supported by national trends. In 2003, approximately 60 million Americans per year used the Internet to receive health or medical information; this number continues to rise.9

The 2 objectives for this study were: (1) to determine changes in child care providers' knowledge of and attitudes and behaviors toward infant feeding best practices after viewing the InfaNET Nutrition for Child Care Providers Web site; and (2) to determine the effectiveness (eg, content and design) of the Web site as well as the use of the bilingual educational materials.

Section snippets

Development and Evaluation of the Web Site

A Web site was determined to be the most preferred way child care providers wanted to receive infant feeding information (P < .001) compared to conferences, training sessions, and books.8 Group discussions were conducted with providers (n = 5) to determine Web site architectural and format needs. Based on this feedback, the InfaNET Nutrition for Child Care Providers Web site (http://www.infanet.cahs.colostate.edu) was developed and contains printable, child-care–specific handouts in English and

Study Design

Approval was received from the Colorado State University Institutional Review Board. To be confident with the detection of significant differences among respondents,11 14 child care providers in both the intervention and control groups were needed to achieve 80% power. The Colorado Department of Human Services provided a list of 277 licensed child care centers. Recruitment was completed by calling and mailing postcards to the child care centers. Consent to participate in the 3 phases (pre,

Response Rate

Consent to participate in the study was received from 48 child care providers; 38 providers (23 in the intervention group and 15 in the control group) filled out the on-line pretest survey. After grouping the knowledge, attitude, and behavior questions into their appropriate scales as described earlier, there were no significant differences between the intervention and control groups' answers at the pretest time period (Table 1). Eighty percent power was achieved at the pre- and posttest time

Discussion

This is the first study of its kind known to the authors. Few studies have been published regarding infant feeding knowledge, attitudes, and behaviors of child care providers.5, 13, 14 Between the pretest and posttest, the intervention group did have more positive changes (statistically significant) in desired attitudes and behaviors related to infant feeding and providing a “breast-feeding–friendly” environment. Knowledge scores did not improve drastically; this finding could be because the

Implications for Research and Practice

An area of need appears to be in child care providers' ability to identify infant hunger cues. Providers in both groups answered incorrectly when asked if crying was a good sign of hunger in infants. Even though crying is considered a late hunger cue in infants, the recommendations are to offer breast milk or formula before crying occurs.16 Researchers have also found that overfeeding an infant can occur if care givers consistently respond to crying by feeding the infant and do not learn to

Acknowledgments

The funding for this project was provided by the Colorado Department of Public Health and Environment–Colorado Physical Activity and Nutrition Coalition, Colorado Breast-feeding Task Force, and the Medela Corporation. The authors acknowledge John W. Wilson for his assistance with the website. This research project was completed as part of Alena Clark's dissertation.

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There are more references available in the full text version of this article.

Funding for this project was provided by the Colorado Department of Public Health and Environment – Colorado Physical Activity and Nutrition Coalition, Colorado Breast-feeding Task Force, and the Medela Corporation.

At the time research was conducted and completed, Alena Clark was a PhD candidate at Colorado State University, Department of Food Science and Human Nutrition, Fort Collins, Colorado.

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