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Do Companies Adopt Big Data as Determinants of Sustainability: Evidence from Manufacturing Companies in Jordan

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Abstract

Information and communication technology make it easier for managers to gather customer data quickly and efficiently. However, managing, analysing, and utilizing the vast amount of data for sustainability decision are not easy. Therefore, this study aims to examine the readiness of manufacturing firms in adopting big data analytics in sustainable development. Moreover, this study employed the Partial Least Square Structural Equation Modelling (PLS-SEM) technique and analyses the data collected from 172 respondents working in different organizations in Amman and Jordan. The results reveal that there is a significant relationship between top management support and competitive pressures and intentions to adopt big data analytics. However, the moderating influence of perceived risk on the relationship between intention and actual use of big data has not been proved. The study provides fresh findings on determinants of intention to adopt big data analytics, actual use, and moderating role of perceived risk within the model to develop sustainability. Furthermore, the study has a number of theoretical and practical implications. Our main findings provide a deeper understanding of the enablers of BDA adoption through the development of a framework that includes direct and moderating constructs, as well as recommendations to practitioners on how to enhance BDA adoption based on eight BDA enablers.

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Availability of Data and Materials

The participants in the survey presented in this paper were anonymous, and only their organizational positions were indicated in the results. The data used in the current study can be provided on request.

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Authors and Affiliations

  1. Logistic Sciences Department, School of Management and Logistic Sciences, German Jordanian University, Amman, Jordan

    Luay Jum’a

  2. School of Business Administration, Al Akhawayn University in Ifrane, Avenue Hassan II, P.O. Box 104, 53000, Ifrane, Morocco

    Muhammad Ikram

  3. Department of Business Management, School of Business, The University of Jordan, Amman, Jordan

    Ziad Alkalha

  4. Department of Information Systems, College of Technological Innovation, Zayed University, Dubai, United Arab Emirates

    Maher Alaraj

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  1. Luay Jum’a
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Correspondence to Muhammad Ikram.

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Jum’a, L., Ikram, M., Alkalha, Z. et al. Do Companies Adopt Big Data as Determinants of Sustainability: Evidence from Manufacturing Companies in Jordan. Glob J Flex Syst Manag 23, 479–494 (2022). https://doi.org/10.1007/s40171-022-00313-0

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