Abstract
Because of the rapid development of the Internet of Things, the business mode of the retail industry has changed tremendously. Smart retail is increasingly receiving academic attention. However, research on smart retail has mainly focused on shopping utility and consumers’ interactions with smart technology rather than consumers’ perceptions and feelings regarding smart technology. In order to fill this void, this paper incorporates perceptions (i.e., cognitive absorption) into the technology acceptance model to investigate consumer intention in smart retail. In total, 322 consumers with experience using smart retail technology are surveyed, and SEM (Structural Equation Modeling) is used for analysis. According to the findings, cognitive absorption has a considerable influence on consumers’ perception of the usefulness and ease of use of smart retail technology, which, in turn, affects consumer adoption and recommendation intentions on this smart technology. Theoretical and practical recommendations are made, as well as future research directions.
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The datasets generated during and/or analyzed during the current study are available from the corresponding author upon reasonable request.
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This research was supported by the General Project of the National Social Science Foundation of China (21BJY032) and the Research Project of National Science and Technology Council (Taiwan) (112-2410-H-025-006) for funding.
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All authors contributed to the study conception and design. Material preparation, data collection and analysis were performed by Lingbo Tan, Yu-wei Chang, Jiahe Chen, and Ming-Chia Hsu. The first draft of the manuscript was written by Chenxue Ren and Youya Zhan. All authors commented on previous versions of the manuscript. All authors read and approved the final manuscript.
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Tan, L., Ren, C., Zhan, Y. et al. Exploring consumers’ adoption and recommendation in smart retailing: a cognitive absorption perspective. Curr Psychol (2024). https://doi.org/10.1007/s12144-024-06042-0
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DOI: https://doi.org/10.1007/s12144-024-06042-0