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QRcode, hashtag or audio watermark? A case study on second screening

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Abstract

Combining television and a second, web-connected screen, is challenging both in technical and production content issues, as they can influence users’ engagement with the content. The case study presented in this paper aims to discuss how the use of different content recognition techniques for TV set and mobile devices synchronization can impact for better or worse the users’ interactive experience. From a triangulation method approach, using a prototype, quantitative and qualitative questionnaires and focus groups, user test sessions were carried out in order to collect perceptions and reactions from participants using variations of QRcode, hashtag and audio watermark markers when second screening. Data analysis showed that a key factor for a fruitful content recognition for dual screening is not only the seamless communication by itself, but the influence level of each specific characteristics of a marker, such as size of images, number of characters and noises.

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Authors and Affiliations

  1. Programa de Pós-Graduação em Comunicação, Universidade Municipal de São Caetano do Sul, USCS, Rua Santo Antônio, 50, Centro, 09521-160, São Caetano do Sul, SP, Brazil

    Alan César Belo Angeluci

  2. Centro Universitário Senac - Santo Amaro, Avenida Engenheiro Eusébio Stevaux, 823, Santo Amaro, 04696-000, SP, Brazil

    Gustavo Moreira Calixto

  3. Televisão Universitária UNESP, Rua Jacy Stevaux Villaça, 2-99, 17047-250, Bauru, SP, Brazil

    Leire Mara Bevilaqua

  4. Programa de Pós-Graduação em Comunicação, Universidade Estadual Paulista, UNESP, Avenida Engenheiro Luiz Edmundo Carrijo Coube, 14-01, 17033-360, Bauru, SP, Brazil

    Gleice Bernardini & Maria Cristina Gobbi

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  1. Alan César Belo Angeluci
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  2. Gustavo Moreira Calixto
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  3. Leire Mara Bevilaqua
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  4. Gleice Bernardini
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  5. Maria Cristina Gobbi
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Correspondence to Alan César Belo Angeluci.

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Angeluci, A.C.B., Calixto, G.M., Bevilaqua, L.M. et al. QRcode, hashtag or audio watermark? A case study on second screening. Multimed Tools Appl 76, 7519–7534 (2017). https://doi.org/10.1007/s11042-016-3417-z

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  • DOI: https://doi.org/10.1007/s11042-016-3417-z

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