Skip to main content
Log in

(En)Countering language ideologies: language policing in the ideospace of Facebook

  • Original Paper
  • Published:
Language Policy Aims and scope Submit manuscript

Abstract

This paper takes language policing as an ideospace, a space where multiple language ideologies are constructed and contested. Drawing on critical language policy and linguistic anthropology, it unravels how participants in a Nepalese Facebook group construct and reproduce language ideologies that both challenge and impose homogeneity and uniformity. The study shows that Facebook language policing does not always embrace superdiverse conditions such as linguistic heterogeneity and fluidity, but reproduces language ideologies that consistently impose homogeneity. The analysis further shows that monolingual ideologies are reproduced through the iconization of Nepali as the national language and English as the language of technology and the global linguistic marketplace. Such iconization further erases the discourses that support the revitalization and use of minority languages in Facebook and other spaces. The study implies that the ideological contestation in Facebook language policing reflects public debate about politics, ethnicity, and nationalism in the offline context of Nepal.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  • Alim, H. S., Ibrahim, A., & Pennycook, A. (Eds.). (2009). Global linguistic flows: Hip hop cultures, youth identities, and the politics of language. New York: Routledge.

    Google Scholar 

  • Althusser, L. (1971). Lenin and philosophy and other essays. London: Monthly Review Press.

    Google Scholar 

  • Anderson, B. (1991). Imagined communities: Reflections on the origin and spread of nationalism. New York: Verso.

    Google Scholar 

  • Androutsopoulos, J. (2007). Bilingualism in the mass media and on the internet. In M. Heller (Ed.), Bilingualism: A social approach (pp. 207–230). New York: Palgrave.

    Google Scholar 

  • Androutsopoulos, J. (2009). Policing practices in heteroglossic mediascapes: A commentary on interfaces. Language Policy, 8(3), 285–290.

    Article  Google Scholar 

  • Appadurai, A. (1996). Modernity at large: Cultural dimensions of globalization. Minneapolis: University of Minnesota Press.

    Google Scholar 

  • Aronin, L., & Singleton, D. (2008). Multilingualism as a new linguistic dispensation. International Journal of Multilingualism, 5(1), 1–16.

    Article  Google Scholar 

  • Asen, R. (2000). Seeking the “counter”, in counterpublics. Communication Theory, 10(4), 424–446.

    Article  Google Scholar 

  • Bailey, B. (2007). Heteroglossia and boundaries. In M. Heller (Ed.), Bilingualism: A social approach (pp. 257–274). New York: Palgrave.

    Google Scholar 

  • Bakhtin, M. M. (1981). The dialogic imagination: Four essays. Texas: University of Texas Press.

    Google Scholar 

  • Blackledge, A., Creese, A., & Takhi, J. K. (2014). Beyond multilingualism: Heteroglossia in practice. In S. May (Ed.), The multilingual turn: Implications for SLA, TESOL and bilingual education (pp. 191–215). New York: Routledge.

    Google Scholar 

  • Blommaert, J. (Ed.). (1999). Language ideological debates. Berlin: Walter de Gruyter.

  • Blommaert, J. (2009). A market of accents. Language Policy, 8(3), 243–259. doi:10.1007/s10993-009-9131-1.

    Article  Google Scholar 

  • Blommaert, J. (2010). The sociolinguistics of globalization. Cambridge: Cambridge University Press.

    Book  Google Scholar 

  • Blommaert, J., Kelly-Holmes, H., Lane, P., Leppänen, S., Moriarty, M., Pietikäinen, S., & Piirainen-Marsh, A. (2009). Media, multilingualism and language policing: An introduction. Language Policy, 8(3), 203–207.

    Article  Google Scholar 

  • Blommaert, J., & Rampton, B. (2011). Language and superdiversity. Diversities, 13(2), 1–22.

    Google Scholar 

  • Bourdieu, P. (1991). Language and symbolic power. Cambridge: Polity.

    Google Scholar 

  • Busch, B. (2006). Changing media spaces: The transformative power of heteroglossic practices. In C. Mar-Molinero & P. Stevension (Eds.), Language ideologies, policies and practices (pp. 206–219). Basingstoke: Palgrave Macmillan.

    Google Scholar 

  • Cantoni, G. (Ed.). (2007). Stabilizing indigenous languages (2nd ed.). Arizona: Northern Arizona University.

    Google Scholar 

  • Castells, M. (2011). The rise of the network society. Oxford: Wiley-Blackwell.

    Google Scholar 

  • Central Bureau of Statistics (CBS). (2011). Population census report. Kathmandu: Central Bureau of Statistics.

    Google Scholar 

  • Davis, K. (2014). Engaged language policy and practices. Language Policy, 13, 83–100. doi:10.1007/s10993-013-9296-5.

    Article  Google Scholar 

  • Eagle, S. (1999). The language situation in Nepal. Journal of Multilingual and Multicultural Development, 20(4–5), 272–327.

    Article  Google Scholar 

  • Fishman, J. A. (2000). The new linguistic order. In P. O’Meara, H. D. Mehlinger, & M. Krain (Eds.), Globalization and the challenges of a new century: A reader (pp. 435–442). Bloomington and Indianapolis: Indiana University Press.

    Google Scholar 

  • Foucault, M. (2007). Security, territory, population. London: Palgrave.

    Book  Google Scholar 

  • Fuchsel, H. G., & Rojo, L. M. (2003). Civic and ethnic nationalist discourses in Spanish parliamentary debates. Journal of Language and Politics, 2(1), 31–70.

    Article  Google Scholar 

  • Gal, S. (2005). Language ideologies compared: Metaphors and circulations of public and private. Journal of Linguistic Anthropology, 15(1), 23–37.

    Article  Google Scholar 

  • Gellner, D., Pfaff-Czarnecka, J., & Whelpton, J. (Eds.). (1997). Nationalism and ethnicity in a Hindu Kingdom: The politics and culture of contemporary Nepal. New York: Routledge.

    Google Scholar 

  • Gramsci, A. (1971). Selections from the prison notebooks of Antonio Gramsci (edited and translated by Quintin Hoare and Geoffrey Nowell Smith). New York: International Publishers.

    Google Scholar 

  • Hornberger, N. H. (2005). Opening and filling up implementational and ideological spaces in heritage language education. The Modern Language Journal, 89(4), 605–609.

    Google Scholar 

  • Irvine, J. T., & Gal, S. (2000). Language ideology and linguistic differentiation. In P. V. Kroskrity (Ed.), Regimes of language: Ideologies, polities, and identities (pp. 35–84). Santa Fe, NM: School of American Research Press.

    Google Scholar 

  • Ivkovic, D., & Lotherington, H. (2009). Multilingualism in cyberspace: Conceptualising the virtual linguistic landscape. International Journal of Multilingualism, 6(1), 17–36.

    Article  Google Scholar 

  • Johnson, D. C. (2013). Language policy. New York, NY: Palgrave Macmillan.

    Book  Google Scholar 

  • Lal, C. K. (2012). To be a Nepalese. Kathmandu: Martin Choutari.

    Google Scholar 

  • Lane, P. (2009). Mediating national language management: The discourse of citizenship categorization in Norwegian media. Language Policy, 8(3), 209?225.

  • Lawoti, M., & Hangen, S. (Eds.). (2013). Nationalism and ethnic conflict in Nepal: Identities and mobilization after 1990. New York: Routledge.

    Google Scholar 

  • Lenihan, A. (2014). Investigating language policy in social media: Translation practices on Facebook. In P. Seargeant & C. Tagg (Eds.), The language of social media: Identity and community on the internet (pp. 208–227). Basingstoke: Palgrave Macmillan.

    Google Scholar 

  • Leppänen, S., & Peuronen, S. (2012). Multilingualism on the Internet. In M. Martin-Jones, A. Blackledge & A. Creese (Eds.), The Routledge handbook of multilingualism (pp. 384–402). New York: Routledge.

  • Lippi-Green, R. (1997). English with an accent: Language, ideology, and discrimination in the United States. New York: Routledge.

    Google Scholar 

  • McCarty, T. L. (2003). Revitalising indigenous languages in homogenising times. Comparative Education, 39(2), 147–163.

    Article  Google Scholar 

  • McCarty, T. L., Collins, J., & Hopson, R. K. (2011). Dell Hymes and the new language policy studies: Update from an underdeveloped country. Anthropology & Education Quarterly, 42(4), 335–363.

    Article  Google Scholar 

  • Milani, T. M. (2008). Language testing and citizenship: A language ideological debate in Sweden. Language in Society, 37(1), 27–59.

  • Milroy, J. (2001). Language ideologies and the consequences of standardization. Journal of sociolinguistics, 5(4), 530–555.

    Article  Google Scholar 

  • Moore, R. (2012). Taking up speech in an endangered language: Bilingual discourse in a heritage language classroom. Working Papers in Educational Linguistics, 27(2), 57–78.

    Google Scholar 

  • Nepal Education Planning Commission (1956). Education in Nepal: Report of the Nepal education planning commission. Kathmandu: His Majesty's Government.

  • Pennycook, A. (2006). Postmodernism in language policy. In T. Ricento (Ed.), An introduction to language policy: Theory and practice (pp. 60–76). Malden, MA: Blackwell.

    Google Scholar 

  • Pennycook, A. (2013). Language policies, language ideologies and local language practices. In L. Wee, R. B. Goh, & L. Lim (Eds.), The politics of English: South Asia, Southeast Asia and the Asia Pacific (pp. 1–18). Amsterdam: John Benjamin.

    Chapter  Google Scholar 

  • Phyak, P. (2011). Beyond the façade of language planning for Nepalese primary education: monolingual hangover, elitism and displacement of local languages? Current Issues in Language Planning, 12(2), 265–287.

    Article  Google Scholar 

  • Phyak, P. (2013). Language ideologies and local languages as the medium-of-instruction policy: A critical ethnography of a multilingual school in Nepal. Current Issues in Language Planning, 14(1), 127–143.

    Article  Google Scholar 

  • Phyak, P., & Bui, T. T. N. (2014). Youth engaging language policy and planning: ideologies and transformations from within. Language Policy, 13(2), 101–119. doi:10.1007/s10993-013-9303-x.

    Article  Google Scholar 

  • Pietikäinen, S., & Piirainen-Marsh, A. (2009). Media, multilingualism and language policing. Language Policy, 8, 201–202. doi:10.1007/s10993-009-9141-z.

    Article  Google Scholar 

  • Ricento, T. (Ed.). (2006). Language policy: Theory and practice. Malden, MA: Blackwell.

    Google Scholar 

  • Schiffman, H. G. (1996). Linguistic culture and language policy. Routledege: London.

    Book  Google Scholar 

  • Shakya, S. (2009). Unleashing Nepal: Past, present and future of the economy. India: Penguin Books.

    Google Scholar 

  • Shohamy, E. (2006). Language policy: Hidden agendas and new approaches. London: Routledge.

    Book  Google Scholar 

  • Skutnabb-Kangas, T. (1981). Bilingualism or not: The education of minorities. Clevedon: Multilingual Matters.

    Google Scholar 

  • Skutnabb-Kangas, T., & Heugh, K. (Eds.). (2012). Multilingual education and sustainable diversity work: From periphery to center. New York, NY: Routledge.

    Google Scholar 

  • Smith, L. T. (2012). Decolonizing methodologies: Research and indigenous peoples (2nd ed.). London: Zed Books.

    Google Scholar 

  • Sonntag, S. K. (2007). Change and permanence in language politics in Nepal. In A. B. M. Tsui & J. W. Tollefson (Eds.), Language policy, culture and identity in Asian contexts (pp. 205–217). Mahwah, NJ: Lawrence Erlbaum Associates.

    Google Scholar 

  • Spotti, M. (2011). Ideologies of success for superdiverse citizens: The Dutch testing regime for integration and the online private sector. Diversities, 13(2), 39–52.

    Google Scholar 

  • Tollefson, J. W. (Ed.). (2013). Language policies in education: Critical issues (2nd ed.). New York: Routledge.

    Google Scholar 

  • Varis, P., & Wang, X. (2011). Superdiversity on the internet: A case from China. Diversities, 13(2), 69–81.

    Google Scholar 

  • Vertovec, S. (2007). Super-diversity and its implications. Ethnic and Racial Studies, 30(6), 1024–1054.

    Article  Google Scholar 

  • Warner, M. (2002). Publics and counterpublics. Public Culture, 14(1), 49–90.

    Article  Google Scholar 

  • Weber, J., & Horner, K. (2012). Introducing multilingualism: A social approach. New York: Routledge.

    Google Scholar 

  • Weinberg, M. (2013). Revisiting history in language policy: The case of medium of instruction in Nepal. Working Papers in Educational Linguistics, 28(1), 61–80.

    Google Scholar 

  • Wiley, T. G., & Wright, W. E. (2004). Against the undertow: Language-minority education policy and politics in the “age of accountability”. Education Policy, 18(2), 142–168.

    Article  Google Scholar 

  • Woolard, K. A., & Schieffelin, B. B. (1994). Language ideology. Annual Review of Anthropology, 23, 55–82.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Prem Phyak.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Phyak, P. (En)Countering language ideologies: language policing in the ideospace of Facebook. Lang Policy 14, 377–395 (2015). https://doi.org/10.1007/s10993-014-9350-y

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10993-014-9350-y

Keywords

Navigation