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Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople

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Abstract

Building on an existing framework concerning ethical intention, this research explores how Thai business people perceive the importance of ethics in various scenarios. This study investigates the relative influences of personal characteristics and the organizational environment underlying the Thai business people’s ethical perception. Corporate ethical values and idealism are shown to positively influence a Thai manager’s perceptions about the importance of ethics. While their ability to perceive the existence of an ethical problem is negatively influenced by relativism, it is positively impacted by their existing perceptions about the importance of ethics. Results also suggest positive relationships between perceived importance of ethics and perceived ethical problems with ethical intention. These results extend research in understanding the relationship between the antecedents and consequences of perceived importance of ethics within an economically growing non-Western culture.

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Authors and Affiliations

  1. Department of Marketing, College of Business and Public Administration, Old Dominion University, Norfolk, VA, 23529-0220, U.S.A.

    Anusorn Singhapakdi, Mahesh Gopinath & Larry L. Carter

  2. Department of Marketing & Management, Northwest Missouri State University, 800 University Drive, Maryville, MO, 64468-6001, U.S.A.

    Janet K. Marta

Authors
  1. Anusorn Singhapakdi
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  2. Mahesh Gopinath
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  3. Janet K. Marta
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  4. Larry L. Carter
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Correspondence to Anusorn Singhapakdi.

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Singhapakdi, A., Gopinath, M., Marta, J.K. et al. Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople. J Bus Ethics 81, 887–904 (2008). https://doi.org/10.1007/s10551-007-9555-5

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  • DOI: https://doi.org/10.1007/s10551-007-9555-5

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