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Developing global products and marketing strategies: A rejoinder

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Abstract

In this issue of JAMS, Dr. Lyn Amine presents a “comment and an extension” to our previously published article. Such efforts are often constructive, and in this spirit, we present a discussion responding to Dr. Amine’s comments. Our response, combined with Dr. Amine’s comments, hopefully will provide constructive research avenues in international product and marketing strategy development.

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Author information

Authors and Affiliations

  1. Michigan State University, USA

    A. Coskun Samli Ph.D. (Research Professor of Marketing and International Business)

  2. the University of North Florida, USA

    A. Coskun Samli Ph.D. (Research Professor of Marketing and International Business)

  3. Kent State University, USA

    James R. Wills Ph.D. (Associate Professor)

  4. University of Hawaii, USA

    James R. Wills Ph.D. (Associate Professor) & Laurence Jacobs Ph.D. (Professor of Marketing)

  5. Ohio State University, USA

    Laurence Jacobs Ph.D. (Professor of Marketing)

Authors
  1. A. Coskun Samli Ph.D.
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  2. James R. Wills Ph.D.
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  3. Laurence Jacobs Ph.D.
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Additional information

He has published extensively in the areas of international marketing and retailing.

His research and publication areas include international marketing, high tech marketing, and advertising management.

His research and publication interests include sales management, international marketing, and retail management.

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Coskun Samli, A., Wills, J.R. & Jacobs, L. Developing global products and marketing strategies: A rejoinder. JAMS 21, 79–83 (1993). https://doi.org/10.1007/BF02894449

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  • DOI: https://doi.org/10.1007/BF02894449

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