Skip to main content
Log in

Goldberg revisited: What's in an author's name

Sex Roles Aims and scope Submit manuscript

Abstract

The present research was a replication and extension of Goldberg's 1968 study of performance evaluation. 360 college students (180 male; 180 female) were asked to evaluate an academic article in the fields of politics, psychology of women or education (judged masculine, feminine, and neutral, respectively) that was written either by a male, female, or an author whose name was initialized. Results indicated that the articles were differentially perceived and evaluated according to the name of the author. An article written by a male was evaluated more favorably than if the author was not male. Subjects' bias against women was stronger when they believed the author with the initialized name was female.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  • Campbell, D. T. & Fiske, D. W. Convergent and discriminant validation by the multitrait-multimethod matrix. Psychological Bulletin, 1959, 56, 85–105.

    Google Scholar 

  • Deaux, K., & Taynor, J. Evaluation of male and female ability: Bias works two ways. Psychological Reports, 1973, 32, 261–262.

    Google Scholar 

  • Feldman-Summers, S. A., & Kiesler, S. B. Those who are number two try harder: The effect of sex on attributions of causality. Journal of Personality and Social Psychology, 1974, 30, 846–855.

    Google Scholar 

  • Goldberg, P. A. Are women prejudiced against women? Transaction, 1968, 5, 28–30.

    Google Scholar 

  • Pheterson, G. I., Kiesler, S. B., & Goldberg, P. A. Evaluation of the performance of women as a function of their sex, achievement, and personal history. Journal of Personality and Social Psychology, 1971, 19, 114–118.

    Google Scholar 

  • Taynor, J., & Deaux, K. When women are more deserving than men: Equity, attribution, and perceived sex differences. Journal of Personality and Social Psychology, 1973, 28, 360–367.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

About this article

Cite this article

Paludi, M.A., Bauer, W.D. Goldberg revisited: What's in an author's name. Sex Roles 9, 387–390 (1983). https://doi.org/10.1007/BF00289673

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF00289673

Keywords

Navigation