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The value of user image in quelling aberrant consumer behavior

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Abstract

Shoplifting has reached epidemic proportions. Traditional approaches to keeping this behavior under control have met with limited success. This article explores the use of user image to decrease shoplifting. The analysis supports the approach. If the image of the “typical shoplifter” is made more negative, individuals anxious to disassociate themselves with the negative image will be less likely to shoplift.

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Authors and Affiliations

  1. San Jose State University, San Jose, CA, USA

    M. Jeffery Kallis

  2. San Diego State University, San Diego, CA, USA

    Kathleen A. Krentler & Dinoo J. Vanier

Authors
  1. M. Jeffery Kallis
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  2. Kathleen A. Krentler
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  3. Dinoo J. Vanier
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Kallis, M.J., Krentler, K.A. & Vanier, D.J. The value of user image in quelling aberrant consumer behavior. JAMS 14, 29–35 (1986). https://doi.org/10.1007/BF02722110

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  • DOI: https://doi.org/10.1007/BF02722110

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