Abstract
This study investigates specific behavioral perceptual differences of ethics between practitioners and students enrolled in sales classes. Respondents were asked to indicate their beliefs to issues related to ethics in sales. A highly significant difference was found between mean responses of students and sales personnel. Managers indicated a greater concern for ethical behavior and less attention to sales than did the students. Students indicated a strong desire for success regardless of ethical constraints violated.
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James B. DeConinck is an Assistant Professor of Marketing at Central Missouri State University. Prior to obtaining his Ph.D. from the University of Arkansas, he held industry positions in transportation and professional selling. He has published in the areas of product liability, sales force motivation, and marketing ethics.
David J. Good is an Associate Professor of Marketing at Central Missouri State University. His Ph.D. is from the University of Arkansas, and, he has published articles about quotas, compensation and strategies in a number of journals. Prior to being in academics, he held positions in sales, sales management and marketing management.
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DeConinck, J.B., Good, D.J. Perceptual differences of sales practitioners and students concerning ethical behavior. J Bus Ethics 8, 667–676 (1989). https://doi.org/10.1007/BF00384203
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DOI: https://doi.org/10.1007/BF00384203