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Consumer Research Shopping and Buying Behaviors in Sports Footwear Omni-Channel Retailing: A Conceptual Model

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Marketing and Smart Technologies

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 280))

Abstract

Retailers who want to survive after Covid-19 pandemic need to apply the omni-channel retailing. Omni-channel customers spend more, but tend to be less loyal to retailer than exclusive online or offline customers. The aim of this study is to create a conceptual framework model that identifies the variables that explain research shopping and buying behaviors and the loyalty to retailer in the sports footwear category. Variables such as profile of sports footwear consumers, involvement with product category, risk aversion and impulse buying, consumer buying behavior and message strategies, comparison shopping, private labels, exclusive products and consumer loyalty to retailer were identified as predictors of these behaviors. Finally some methodological insights to test the formulated hypotheses and test the proposed model are developed.

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Author information

Authors and Affiliations

  1. Universidade da Maia—ISMAI, Research Unit UNICES, Maia, Portugal

    Joaquim Pratas & Carla Amorim

  2. Research Unit GOVCOPP, Universidade de Aveiro, Aveiro, Portugal

    Joaquim Pratas

  3. Instituto Politécnico da Maia—IPMAIA, Research Unit N2i, Maia, Portugal

    Carla Amorim

Authors
  1. Joaquim Pratas
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  2. Carla Amorim
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Corresponding author

Correspondence to Joaquim Pratas .

Editor information

Editors and Affiliations

  1. University Institute of Maia—ISMAI, Maia, Portugal

    José Luís Reis

  2. FHNW School of Business, University of Applied Sciences and Arts, Olten, Switzerland

    Marc K. Peter

  3. Universidade Portucalense, Porto, Portugal

    Ricardo Cayolla

  4. Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia

    Zorica Bogdanović

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Pratas, J., Amorim, C. (2022). Consumer Research Shopping and Buying Behaviors in Sports Footwear Omni-Channel Retailing: A Conceptual Model. In: Reis, J.L., Peter, M.K., Cayolla, R., Bogdanović, Z. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 280. Springer, Singapore. https://doi.org/10.1007/978-981-16-9272-7_25

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