Skip to main content
SpringerLink
Log in

Incorporating Consumer Perspective into the Value Creation Process in the Fashion Industry: A Path to Circularity

  • Chapter
  • First Online:
Sustainable Fashion and Textiles in Latin America

Part of the book series: Textile Science and Clothing Technology ((TSCT))

  • 743 Accesses

Abstract

Sustainability in the fashion industry is a contemporary megatrend that needs new studies addressing the myriad of possibilities that exist to reduce environmental impacts. Nonetheless, it is essential to take into account the opinions/wishes of the segments targeted by the business, a practice that has been neglected by textile and fashion companies. Value offers with greater circularity in textile and fashion businesses have suffered from a lack of consideration of the consumer’s perspective in their value propositions. Therefore, the objective of this research is to suggest circular strategies for the incorporation of the consumer’s perspective into value creation in the fashion industry. The methods used in this chapter encompass four steps: (i) building a theoretical background related to sustainable and circular fashion, and circular business models linked to the textile and fashion industry, which aided; (ii) building a survey to investigate issues on product design, value creation, and consumer participation in fashion companies in Brazil; (iii) identifying the main deficiencies on product design, value creation, and consumer participation in fashion businesses in Brazil; and (iv) proposing circular strategies to seek overcome the deficiencies identified. Twenty companies from three states in Brazil were surveyed. The results of the survey allowed identifying gaps in the knowledge of fashion companies in relation to consumers and also with regard to issues that involve the product’s life cycle from the conception, use, and disposal of post-use products by the consumer. Recommendations were proposed to incorporate the consumer’s perspective into creating value in the fashion industry, seeking to pave the way to more circularity-oriented business models in the textile/fashion industry.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 79.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 99.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Andersen KR (2017) Stabilizing sustainability: in the textile and fashion industry. Copenhagen Business School (CBS), Frederiksberg

    Google Scholar 

  2. Armstrong CM, Niinimäki K, Kujala S et al (2015) Sustainable product-service systems for clothing: exploring consumer perceptions of consumption alternatives in Finland. J Cleaner Prod 97:30–39

    Article  Google Scholar 

  3. Bartlett C, McGill I, Willis P (2012) Textile flow and market development opportunities in the UK. Waste and Resources Action Programme, Banbury, UK

    Google Scholar 

  4. Birtwistle G, Moore C (2007) Fashion clothing–where does it all end up? Int J Retail Distrib Manag 35(3):210–216

    Article  Google Scholar 

  5. Bocken N, Miller K, Weissbrod I, Holgado M, Evans S (2018) Slowing resource loops in the Circular Economy: an experimentation approach in fashion retail. International Conference on Sustainable Design and Manufacturing. Springer, Cham, pp 164–173

    Google Scholar 

  6. BSI (2017) Framework for implementing the principles of the circular economy in organizations—Guide

    Google Scholar 

  7. Carlsson J, Torstensson H, Pal R, Paras MK (2015) Re:textile—planning a swedish collection and sorting plant for used textiles, feasibility study. University of Borås, Västra Götaland

    Google Scholar 

  8. Comin LC, Aguiar CC, Sehnem S, Yusliza MY, Cazella CF, Julkovski DJ (2019) Sustainable business models: a literature review. Benchmarking in press

    Google Scholar 

  9. Diddi S, Yan R-N, Bloodhart B et al (2019) Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: a behavioral reasoning theory perspective. Sustainable Prod Consumption 18:200–209

    Article  Google Scholar 

  10. Ekström KM, Salomonson N (2014) Reuse and recycling of clothing and textiles—a network approach. J Macromarketing 34(3):383–399

    Article  Google Scholar 

  11. European Commission (2014) Communication from the commission to the European parliament, the Council, the European economic and social committee and the committee of the regions. Towards a circular economy: a zero waste programme for Europe. European Commission, Brussels

    Google Scholar 

  12. Fletcher K (2013) Sustainable fashion and textiles: design journeys. Routledge

    Book  Google Scholar 

  13. Fonseca LM, Domingues JP, Pereira MT et al (2018) Assessment of circular economy within Portuguese organizations. Sustainability (Switzerland) 10(7):2521

    Article  Google Scholar 

  14. Franco MA (2017) Circular economy at the micro level: a dynamic view of incumbents’ struggles and challenges in the textile industry. J Cleaner Prod 168:833–845

    Article  Google Scholar 

  15. Frederiksen DL, Brem A (2017) How do entrepreneurs think they create value? A scientific reflection of Eric Ries’ Lean Startup approach. Int Entrepreneurship Manag J 13(1):169–189

    Article  Google Scholar 

  16. Ghisellini P, Cialani C, Ulgiati S (2016) A review on circular economy: the expected transition to a balanced interplay of environmental and economic systems. J Cleaner Prod 114:11–32

    Article  Google Scholar 

  17. Hansen EG, Schaltegger S (2013) 100 per cent organic? A sustainable entrepreneurship perspective on the diffusion of organic clothing. Corporate Governance (Bingley) 13:583–598. https://doi.org/10.1108/CG-06-2013-0074

    Article  Google Scholar 

  18. Harris F, Roby H, Dibb S (2016) Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour. Int J Consum Stud 40:309–318

    Article  Google Scholar 

  19. Henninger CE, Alevizou PJ, Oates CJ (2016) What is sustainable fashion? J Fashion Mark Mgmt: Int J 20:400–416

    Article  Google Scholar 

  20. Hirscher A-L, Niinimäki K, Armstrong CMJ (2018) Social manufacturing in the fashion sector: new value creation through alternative design strategies? J Cleaner Prod 172:4544–4554

    Article  Google Scholar 

  21. Holtström J, Bjellerup C, Eriksson J (2019) Business model development for sustainable apparel consumption: The case of Houdini Sportswear. J Strategy Manage 12:481–504

    Article  Google Scholar 

  22. H&M (2020) Circularity and our value chain. https://hmgroup.com/sustainability/circular-and-climate-positive/circularity-and-our-value-chain.html. Accessed 23 May 2020

  23. Hvass KK, Pedersen ERG (2019) Toward circular economy of fashion. J Fash Mark Manag 23(3):345–365

    Google Scholar 

  24. James AM, Reitsma L, Aftab M (2019) Bridging the double-gap in circularity. Addressing the intention-behaviour disparity in fashion. Des J 22(1):901–914

    Google Scholar 

  25. Khan S, Maqbool A, Haleem A, Khan MI (2020) Analyzing critical success factors for a successful transition towards circular economy through DANP approach. Manag Environ Qual 31(3):505–529

    Article  Google Scholar 

  26. Kirchherr J, Piscicelli L, Bour R, Kostense-Smit E, Muller J, Huibrechtse-Truijens A, Hekkert M (2018) Barriers to the circular economy: evidence from the European Union (EU). Ecol Econ 150:264–272

    Article  Google Scholar 

  27. Korhonen J, Honkasalo A, Seppälä J (2018) Circular economy: the concept and its limitations. Ecol Econ 143:37–46

    Article  Google Scholar 

  28. Lacy P, Long J, Spindler W (2020) Fashion industry profile. The Circular Economy Handbook. Palgrave Macmillan, London, pp 185–195

    Chapter  Google Scholar 

  29. Lacy P, Rutqvist J (2015) Five circular capabilities for driving value. Waste to Wealth. Palgrave Macmillan, London, pp 148–167

    Google Scholar 

  30. Lahti T, Wincent J, Parida V (2018) A definition and theoretical review of the circular economy, value creation, and sustainable business models: Where are we now and where should research move in the future? Sustainability (Switzerland) 10

    Google Scholar 

  31. Larsson E (2018) Filippa K’s fashion manifest: long lasting simplicity. Sustainable Fashion. Springer, Cham, pp 83–95

    Chapter  Google Scholar 

  32. Leonas KK (2017) The use of recycled fibers in fashion and home products. Springer, Singapore

    Book  Google Scholar 

  33. Lewandowski M (2016) Designing the business models for circular economy—towards the conceptual framework. Sustainability 8:43

    Article  Google Scholar 

  34. MUD Jeans (2020a) It’s time to rethink what we consume and how we produce. https://mudjeans.eu/lease-a-jeans/. Accessed 23 May 2020

  35. MUD Jeans (2020b) Our impact. https://mudjeans.eu/sustainability-our-impact/. Accessed 23 May 2020

  36. Machado MAD, de Almeida SO, Bollick LC, Bragagnolo G (2019) Second-hand fashion market: consumer role in circular economy. J Fash Mark Manag 23(3):382–395

    Google Scholar 

  37. McNeill L, Moore R (2015) Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice. Int J Consum Stud 39:212–222

    Article  Google Scholar 

  38. Moktadir MA, Rahman T, Rahman MH et al (2018) Drivers to sustainable manufacturing practices and circular economy: a perspective of leather industries in Bangladesh. J Cleaner Prod 174:1366–1380

    Article  Google Scholar 

  39. Mura M, Longo M, Zanni S (2020) Circular economy in Italian SMEs: a multi-method study. J Cleaner Prod 245:118821

    Article  Google Scholar 

  40. Niinimäki K (2017) Fashion in a circular economy. In: Sustainability in Fashion. Springer, pp 151–169

    Google Scholar 

  41. Nußholz JLK (2018) A circular business model mapping tool for creating value from prolonged product lifetime and closed material loops. J Cleaner Prod 197:185–194

    Article  Google Scholar 

  42. Okur N, Saricam C (2019) The impact of knowledge on consumer behaviour towards sustainable apparel consumption. Consumer behaviour and sustainable fashion consumption. Springer, Singapore, pp 69–96

    Chapter  Google Scholar 

  43. Pal R (2017) Sustainable design and business models in textile and fashion industry. Sustainability in the Textile Industry. Springer, Singapore, pp 109–138

    Chapter  Google Scholar 

  44. Pal R, Aneja AP (2017) Ambidexterity drivers of value-creation and appropriation in business models: an explorative study from DuPont. Text Apparel 21:2–26

    Article  Google Scholar 

  45. Pedersen ERG, Earley R, Andersen KR (2019) From singular to plural: exploring organisational complexities and circular business model design. JFMM 23:308–326

    Article  Google Scholar 

  46. Peronard J-P, Ballantyne AG (2019) Broadening the understanding of the role of consumer services in the circular economy: toward a conceptualization of value creation processes. J Cleaner Prod 239:118010

    Article  Google Scholar 

  47. Planing P (2015) Business model innovation in a circular economy: reasons for non-acceptance of circular business models. Open J Bus Model Innov 1–11

    Google Scholar 

  48. Salvador R, Barros MV, da Luz LM, Piekarski CM, de Francisco AC (2019) Circular business models: current aspects that influence implementation and unaddressed subjects. J Clean Prod 250:119555

    Article  Google Scholar 

  49. Sandvik IM, Stubbs W (2019) Circular fashion supply chain through textile-to-textile recycling. J Fash Mark Manag 23(3):366–381

    Google Scholar 

  50. Schwab K (2017) The fourth industrial revolution. Crown Publishing Group, New York, NY

    Google Scholar 

  51. Silva DS, Ghezzi A, de Aguiar RB, Cortimiglia MN, ten Caten CS (2019) Lean startup. Int J Entrepreneurial Behav Res in press, Agile Methodologies and Customer Development for business model innovation

    Google Scholar 

  52. Stål HI, Jansson J (2017) Sustainable consumption and value propositions: exploring product-service system practices among Swedish fashion firms. Sustainable Dev 25:546–558

    Article  Google Scholar 

  53. Todeschini BV, Cortimiglia MN, Callegaro-de-Menezes D, Ghezzi A (2017) Innovative and sustainable business models in the fashion industry: entrepreneurial drivers, opportunities, and challenges. Bus Horiz 60(6):759–770

    Article  Google Scholar 

  54. Vehmas K, Raudaskoski A, Heikkilä P, Harlin A, Mensonen A (2018) Consumer attitudes and communication in circular fashion. J Fash Mark Manag 22(3):286–300

    Google Scholar 

  55. Weber S (2019) A circular economy approach in the luxury fashion industry: a case study of Eileen fisher. Sustainable Luxury. Springer, Singapore, pp 127–160

    Chapter  Google Scholar 

  56. Wells PE (2013) Business models for sustainability. Edward Elgar Publishing, Cheltenham

    Book  Google Scholar 

  57. Zacho KO, Mosgaard M, Riisgaard H (2018) Capturing uncaptured values—a Danish case study on municipal preparation for reuse and recycling of waste. Resour Conserv Recycl 136:297–305

    Article  Google Scholar 

  58. Zink T, Geyer R (2017) Circular economy rebound. J Ind Ecol 21:593–602

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Sustainable Production Systems Laboratory (LESP), Department of Industrial Engineering (DAENP), Post-Graduate Program in Industrial Engineering (PPGEP), Universidade Tecnológica Federal Do Paraná (UTFPR), Curitiba, Brazil

    Eliane Pinheiro, Rodrigo Salvador, Antonio Carlos de Francisco & Cassiano Moro Piekarski

  2. Department of Design and Fashion (DDM), Universidade Estadual de Maringá (UEM), Maringá, Brazil

    Eliane Pinheiro

  3. School of Earth and Environmental Sciences, The University of Queensland, St. Lucia, 4072, Brisbane, Australia

    Anthony Halog

Authors
  1. Eliane Pinheiro
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Rodrigo Salvador
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Antonio Carlos de Francisco
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Cassiano Moro Piekarski
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Anthony Halog
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Eliane Pinheiro .

Editor information

Editors and Affiliations

  1. Center for Studies on Sustainable Luxury, Buenos Aires, Argentina

    Miguel Ángel Gardetti

  2. University of Lima, Lima, Peru

    Rosa Patricia Larios-Francia

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Pinheiro, E., Salvador, R., de Francisco, A.C., Piekarski, C.M., Halog, A. (2021). Incorporating Consumer Perspective into the Value Creation Process in the Fashion Industry: A Path to Circularity. In: Gardetti, M.Á., Larios-Francia, R.P. (eds) Sustainable Fashion and Textiles in Latin America. Textile Science and Clothing Technology. Springer, Singapore. https://doi.org/10.1007/978-981-16-1850-5_12

Download citation

Publish with us

Policies and ethics

Search

Navigation