Authors:
- Addresses design semantics
- Discusses product-based design for the automotive industry
- Covers design in an engineering framework
- Includes supplementary material: sn.pub/extras
Part of the book series: Design Science and Innovation (DSI)
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Table of contents (14 chapters)
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Front Matter
About this book
This book addresses a perennial challenge for product planners and designers alike: how to objectively specify and quantify the aesthetics of products. It provides automotive product planners with a framework for the grammar of aesthetics and a tool for quantifying the aesthetics of an intended product. Further, it equips styling designers with a tool for connecting engineering and aesthetics.
Given the author’s extensive experience in motorcycle design, the motorcycle has been chosen as the frame of reference for automobiles. Specifically in the field of automobile design, where engineering and aesthetics go hand in hand, it also becomes important to clearly and objectively define the relationship between engineering design and aesthetics. Accordingly, this book (1) clearly establishes the objective parameters of aesthetics, (2) puts forward a method for quantifying aesthetics, (3) identifies the engineering design parameters affecting aesthetics, and (4) determinesthe relationship between parameters of aesthetics and engineering design. As such, it offers a useful guide not only for design professionals, but also for students and researchers of design.
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Authors and Affiliations
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Department of Body Engineering, Hero Motocorp Limited, New Delhi, India
Sushil Chandra
About the author
Sushil Chandra is an R&D engineer working with Hero Motocorp, the world’s largest motorcycle manufacturer. He was part of the design team for ‘Splendor’, the world’s best- selling motorcycle, and was chiefly responsible for the design of Hero Motocorp products, which included both studio and engineering aspects. He currently heads the body engineering function group, which vertically integrates all activities from conceptualization to mass production and focuses on the interplay of social, political and philosophical aspects with the world of engineering design. Literature, especially ancient and modern poetry, happens to be one of his loves. This confluence of engineering and art drew him to the field of automobile aesthetics, which he found intriguing and exciting at the same time, leading him to complete a PhD in the engineering of aesthetics. He has published several papers on the semantic aspects of motorcycle design.
Bibliographic Information
Book Title: Aesthetics: Quantification and Deconstruction
Book Subtitle: A Case Study in Motorcycles
Authors: Sushil Chandra
Series Title: Design Science and Innovation
DOI: https://doi.org/10.1007/978-981-10-6235-3
Publisher: Springer Singapore
eBook Packages: Engineering, Engineering (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2018
Hardcover ISBN: 978-981-10-6234-6Published: 10 October 2017
Softcover ISBN: 978-981-13-4834-1Published: 25 December 2018
eBook ISBN: 978-981-10-6235-3Published: 25 September 2017
Series ISSN: 2509-5986
Series E-ISSN: 2509-5994
Edition Number: 1
Number of Pages: XIII, 233
Number of Illustrations: 15 b/w illustrations, 140 illustrations in colour
Topics: Engineering Design, Industrial and Production Engineering, Automotive Industry, Aesthetics