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Pilot Study—Assessment of Validity and Reliability

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Strategic Marketing and Innovation for Indian MSMEs

Part of the book series: India Studies in Business and Economics ((ISBE))

Abstract

A pilot survey is actually the imitation and trail of the main survey. The very purpose of doing a pilot study is to find out any flaw if it exists in the measuring instrument . Questionnaire is the measuring instrument employed in our current study. The responsiveness and applicability of the same has to be ensured through this pilot study by checking the validity and reliability of the questionnaire.

The key takeaways for the reader from this chapter are listed below

  • Data collection for pilot study.

  • Concept of validity and reliability.

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References

  • Krishnaswamy KN et al. (2006) Management research methodology, 1st edn. Pearson Education

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  • Hair JF Jr, Black WC, Babin BJ, Anderson RE, Tatham RL (2007) Multivariate data analysis, Ch. 1, 2 & 4, 6th edn. Pearson Prentice Hall

    Google Scholar 

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Correspondence to R. Srinivasan .

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Srinivasan, R., Lohith, C.P. (2017). Pilot Study—Assessment of Validity and Reliability. In: Strategic Marketing and Innovation for Indian MSMEs. India Studies in Business and Economics. Springer, Singapore. https://doi.org/10.1007/978-981-10-3590-6_6

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