Abstract
It’s a brave person who wishes to make claims about the future — especially the future of business. Researchers regularly ask people how they think their business will be managed in the year 2020. Many people, many managers, probably too many managers assume that the future of their business and the way that they conduct business will remain somewhat similar to the way that it’s run now. Whilst we have become used to ongoing change within our businesses that change, the speed of change, the depth of change are only likely to accelerate and it is this last point that catches most people out.
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© 2007 Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden
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Deacon, J. (2007). Marketing 2020. In: Gramlich, D., Träger, M. (eds) Herausforderungen einer zukunftsorientierten Unternehmenspolitik. DUV. https://doi.org/10.1007/978-3-8350-9621-9_9
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DOI: https://doi.org/10.1007/978-3-8350-9621-9_9
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