Abstract
In 1997, Daimler-Benz turned over more than US$69 billion (DM124 billion) and employed a work force of more than 300,000 world-wide. There are 23 business units in four divisions: Passenger Cars, Commercial Vehicles, Aerospace, Services, as well as in the directly managed industrial business units (rail systems, microelectronics, diesel engines).
This case study was authored by Dr. Maximilian von Zedtwitz when he was a research associate at the Institute for Technology Management, University of St. Gallen, Switzerland. The case study is based on Vöhringer (1997: 330–335) and a number of research interviews. In 1998, Daimler-Benz merged with Chrysler.
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© 2000 Springer-Verlag Berlin Heidelberg
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Boutellier, R., Gassmann, O., von Zedtwitz, M. (2000). Daimler: Global Knowledge Sourcing and Research. In: Managing Global Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-04250-2_24
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DOI: https://doi.org/10.1007/978-3-662-04250-2_24
Publisher Name: Springer, Berlin, Heidelberg
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