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  1. LS Business-to-Business Marketing, Sales & Pricing, Universität Mannheim, Mannheim, Deutschland

    Christian Homburg

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Homburg, C. (2020). Handelsmarketing. In: Marketingmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-29636-0_18

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