Zusammenfassung
In diesem Kapitel werden Monetarisierungsstrategien für Mobilitätsplattformen abgeleitet, die anhand mehrerer Dimensionen charakterisiert werden. Zu diesen Dimensionen gehören sowohl verschiedene direkte Gebühren als auch spezielle Strategien wie die Subvention oder Absorption. Mit den Erkenntnissen über den Einfluss der Dimensionen wird eine geeignete Monetarisierungsstrategie für eine Mobilitätsplattform geschaffen.
Das Forschungsprojekt ExCELL wurde mit Mitteln des Bundesministeriums für Wirtschaft und Energie (BMWi) gefördert (Förderkennzeichen: 01MD15001D).
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Schreieck, M., Kolbe, F., Pflügler, C., Wiesche, M., Krcmar, H. (2018). Monetarisierungsstrategien für Mobilitätsplattformen. In: Wiesche, M., Sauer, P., Krimmling, J., Krcmar, H. (eds) Management digitaler Plattformen. Informationsmanagement und digitale Transformation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-21214-8_6
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