Synonyms
Definition
CSR communication is as a multidisciplinary field covering both strategic and operational issues. According to K. Podnar (2008), CSR communication may be defined as “a process of anticipating stakeholder expectations, articulation of CSR policy and managing of different organization communication tools designed to provide true and transparent information about a company’s or brand’s integration of its business operations, social and environmental concerns, and interactions with stakeholders” (Podnar 2008, 75).
Introduction
CSR communication is an emergent field of study, which along with the glow of CSR during the 1980s and 1990s and up till today requires corporations to increasingly disclose and to document how they perform socially in order to earn their license to operate. CSR communication is best understood as belonging to the field of corporate communication, which deals with the coordination of internal and...
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Nielsen, A.E. (2013). CSR Communication. In: Idowu, S.O., Capaldi, N., Zu, L., Gupta, A.D. (eds) Encyclopedia of Corporate Social Responsibility. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28036-8_69
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DOI: https://doi.org/10.1007/978-3-642-28036-8_69
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