Marketing Communications and CSR
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© 2013 Springer-Verlag Berlin Heidelberg
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(2013). CSR and Cause-Related Marketing. In: Idowu, S.O., Capaldi, N., Zu, L., Gupta, A.D. (eds) Encyclopedia of Corporate Social Responsibility. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28036-8_100487
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DOI: https://doi.org/10.1007/978-3-642-28036-8_100487
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-28035-1
Online ISBN: 978-3-642-28036-8
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