Abstract
This study investigated music video viewers’ characteristics and their preference evaluation criteria. We had detailed interviews based on the evaluation grid method with ten participants. All participants watch music videos frequently. Our participants could be divided into following two types: (1) Singer-based type viewers: they emphasized the importance of the singer(s) singing the song in their preference evaluation criteria. (2) Image-based type viewers: they insisted that the images were the high-priority parameters in their preference evaluation. It is noteworthy that their preference criteria and viewing style were affected by whether they prefer Japanese or English songs.
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Kamata, M., Furukawa, K.: Three Types of Viewers’ Favorite Music Videos. In: Proc. of the International Conference on Advances in Computer Entertainment Technology 2007, Salzburg, Austria, pp. 196–199 (2007)
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© 2007 IFIP International Federation for Information Processing
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Kamata, M., Yasumura, M. (2007). Music Video Viewers’ Preference Evaluation Criteria and Their Characteristics. In: Ma, L., Rauterberg, M., Nakatsu, R. (eds) Entertainment Computing – ICEC 2007. ICEC 2007. Lecture Notes in Computer Science, vol 4740. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-74873-1_61
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DOI: https://doi.org/10.1007/978-3-540-74873-1_61
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-74872-4
Online ISBN: 978-3-540-74873-1
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