Abstract
Configurable goods are becoming a popular style for e-commerce web shopping sites in which buyers can configure a product of their needs from menus listing components. In this paper, we propose a sophisticated system support for designing web menu for configurable goods. We discuss evaluating correlations between component classes of configurable goods. Such correlations can be used to design web menus which cause less trial errors and give an aggregated view of product constraints. Choosing a proper quantitative measure for correlation is an important issue here. We compare a number of statistical and mining methods by experiments and show that Cramer’s coefficient is most suitable for this problem. Then we show an algorithm which generates a tree structure for web menus such that closely correlated component classes are clustered, and hence users can easily select components.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
Agrawal, R., Imielinski, T., Swami, A.: Mining Association Rules between Sets of Items in Large Databases. In: Proc. of the ACM SIGMOD Int’l Conf. on Management of Data, ACM SIGMOD 1993, pp. 207–216 (1993)
Agrawal, R., Srikant, R.: Fast Algorithms for Mining Association Rules. In: Proc. of the 20th VLDB Conference, pp. 487–499 (1994)
Brin, S., Motwani, R., Silverstein, C.: Beyond Market Baskets: Generalizing Association Rules to Correlations. In: Proc. of the ACM SIGMOD Int’l Conf. on Management of Data, ACM SIGMOD 1997, pp. 265–276 (1997)
Iwaihara, M.: Supporting Dynamic Constraints for Commerce Negotiations. In: 2nd Int. Workshop in Advanced Issues of E-Commerce and Web-Information Systems(WECWIS), pp. 12–20. IEEE Press, Los Alamitos (2000)
Kozawa, M., Iwaihara, M., Kambayashi, Y.: Constraint Search for Comparing Multiple-Incentive Merchandises. In: Bauknecht, K., Tjoa, A.M., Quirchmayr, G. (eds.) EC-Web 2002. LNCS, vol. 2455, pp. 152–161. Springer, Heidelberg (2002)
Junker, U.: Preference Programming for Configuration. In: Proc. IJCAI 2001 – Configuration Workshop, Seattle (2001)
Lee, J., Wang, P., Lee, H.S.: A Visual One-Page Catalog Interface for Analytical Product Selection. In: Bauknecht, K., Madria, S.K., Pernul, G. (eds.) EC-Web 2001. LNCS, vol. 2115, pp. 240–249. Springer, Heidelberg (2001)
Morishita, S., Nakaya, A.: Parallel branch-and-bound graph search for correlated association rules. In: Zaki, M.J., Ho, C.-T. (eds.) KDD 1999. LNCS (LNAI), vol. 1759, pp. 265–276. Springer, Heidelberg (2000)
Sabin, D., Weigel, R.: Product Configuration Frameworks - A Survey. IEEE Intelligent Systems 13(4), 32–85 (1998)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2003 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Shiga, T., Iwaihara, M., Kambayashi, Y. (2003). Designing Web Menu for Configurable Goods. In: Bauknecht, K., Tjoa, A.M., Quirchmayr, G. (eds) E-Commerce and Web Technologies. EC-Web 2003. Lecture Notes in Computer Science, vol 2738. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-45229-4_34
Download citation
DOI: https://doi.org/10.1007/978-3-540-45229-4_34
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-40808-6
Online ISBN: 978-3-540-45229-4
eBook Packages: Springer Book Archive