Skip to main content
SpringerLink
Log in
Book cover

Orthopedic Practice Management pp 61–70Cite as

Social Media Use in the Field of Orthopedic Surgery

  • Chapter
  • First Online:

Abstract

Utilization of social media has drastically increased over the past decade. Millions of potential patients are using the Internet daily, often for obtaining healthcare-related information and usually before ever consulting with a physician. While the average orthopedic patient is very likely to participate in social media, orthopedic providers are participating at underwhelming rates. With the ability to reach thousands of individuals simultaneously, social media provides a unique platform to care for patients and an effective marketing tool. Additionally, there are many online professional networks that allow physicians to communicate with one another through social media to promote the spread of ideas and best practices. This chapter reviews the current landscape of social media use by both patients and providers, detailing how each group interacts online. Furthermore, this commentary provides tips on getting started on social media to foster a digital presence for a growing surgical practice.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD   139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. Statista: The Statistics Portal. Percentage of U.S. population with a social media profile from 2008 to 2017. (https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/).

  2. Sculco PK, McLawhorn AS, Fehring KA, De Martino I. The future of social media in orthopedic surgery. Curr Rev Musculoskelet Med. 2017;10(2):278–9.

    Article  PubMed  PubMed Central  Google Scholar 

  3. Campbell L, Evans Y, Pumper M, Moreno MA. Social media use by physicians: a qualitative study of the new frontier of medicine. BMC Med Inform Decis Mak. 2016;16:91.

    Article  PubMed  PubMed Central  Google Scholar 

  4. Thackeray R, Crookston BT, West JH. Correlates of health-related social media use among adults. J Med Internet Res. 2013;15(1):e21.

    Article  PubMed  PubMed Central  Google Scholar 

  5. Barry F. Social media 101 for health care development organizations. AHP J. 2010;30–4.

    Google Scholar 

  6. Danquah G, Mittal V, Solh M, Kolachalam RB. Effect of internet use on patient's surgical outcomes. Int Surg. 2007;92(6):339–43.

    PubMed  Google Scholar 

  7. Patel R, Chang T, Greysen SR, Chopra V. Social media use in chronic disease: a systematic review and novel taxonomy. Am J Med. 2015 Dec;128(12):1335–50.

    Article  PubMed  Google Scholar 

  8. Moorhead SA, Hazlett DE, Harrison L, Carroll JK, Irwin A, Hoving C. A new dimension of health care: systematic review of the uses, benefits, and limitations of social media for health communication. J Med Internet Res. 2013 Apr;15(4):e85.

    Article  PubMed  PubMed Central  Google Scholar 

  9. Antheunis ML1, Tates K, Nieboer TE. Patients' and health professionals' use of social media in health care: motives, barriers and expectations. Patient Educ Couns. 2013;92(3):426–31.

    Article  PubMed  Google Scholar 

  10. Ramkumar PN, La T Jr, Fisch E, Fabricant PD, White AE, Jones KJ, Taylor SA. Integrating social media and anterior cruciate ligament surgery: an analysis of patient, surgeon, and hospital use. Arthroscopy. 2017 Mar;33(3):579–85.

    Article  PubMed  Google Scholar 

  11. Haeberle HS, Egger AC, Navarro SM, Cornaghie MM, Ramkumar PN, Goodwin RC, Mont MA. Social media and pediatric scoliosis: an analysis of patient and surgeon use. Surg Technol Int. 2017 Oct 12;31:189–96.

    PubMed  Google Scholar 

  12. Ramkumar PN, Navarro SM, Haeberle HS, Chughtai M, Flynn ME, Mont MA. Social media and Total joint arthroplasty: an analysis of patient utilization on Instagram. J Arthroplast. 2017 Sep;32(9):2694–700.

    Article  Google Scholar 

  13. Rupert DJ, Moultrie RR, Read JG, Amoozegar JB, Bornkessel AS, O'Donoghue AC, Sullivan HW. Perceived healthcare provider reactions to patient and caregiver use of online health communities. Patient Educ Couns. 2014;96(3):320–6.

    Article  PubMed  Google Scholar 

  14. Frost C, Mesfin A. Online reviews of orthopedic surgeons: an emerging trend. Orthopedics. 2015;38(4):e257–62.

    Article  PubMed  Google Scholar 

  15. Bakhsh W, Mesfin A. Online ratings of orthopedic surgeons: analysis of 2185 reviews. Am J Orthop (Belle Mead NJ). 2014;43(8):359–63.

    Google Scholar 

  16. Harrison D, Wilding J, Bowman A, Fuller A, Nicholls SG, Pound CM, et al. Using YouTube to disseminate effective vaccination pain treatment for babies. PLoS One 2016;11(10):e0164123.

    Article  PubMed  PubMed Central  Google Scholar 

  17. O'Connor MI, Brennan K, Kazmerchak S, Pratt J. YouTube videos to create a "virtual hospital experience" for hip and knee replacement patients to decrease preoperative anxiety: a randomized trial. Interact J Med Res. 2016;5(2):e10.

    Article  PubMed  PubMed Central  Google Scholar 

  18. Ventola CL. Social media and health care professionals: benefits, risks, and best practices. P T. 2014 Jul;39(7):491–499, 520.

    PubMed  PubMed Central  Google Scholar 

  19. Fogelson NS, Rubin ZA, Ault KA. Beyond likes and tweets: an in-depth look at the physician social media landscape. Clin Obstet Gynecol. 2013 Sep;56(3):495–508.

    Article  PubMed  Google Scholar 

  20. Chretien KC, Kind T. Social media and clinical care: ethical, professional, and social implications. Circulation. 2013;127(13):1413–21.

    Article  PubMed  Google Scholar 

  21. Duymuş TM, Karadeniz H, Şükür E, Atiç R, Zehir S, Azboy İ. Social media and internet usage of orthopaedic surgeons. J Clin Orthop Trauma. 2017 Jan-Mar;8(1):25–30.

    Article  PubMed  Google Scholar 

  22. McLawhorn AS, De Martino I, Fehring KA, Sculco PK. Social media and your practice: navigating the surgeon-patient relationship. Curr Rev Musculoskelet Med. 2016;9(4):487–95.

    Article  PubMed  PubMed Central  Google Scholar 

  23. Luks H. Chapter 3/establishing a digital presence. In: Soyer A, editor. American Academy of Orthopaedic surgeons. AAOS practice management committee. Rosemont: Social Media in Healthcare: A Primer for Orthopaedic Surgeons; 2012.

    Google Scholar 

  24. Perrin A. Social media usage: 2005–2015. Pew internet and American life project (pew). http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/.

  25. Kennedy RS. Weblogs, social software, and new interactivity on the web. Psychiatr Serv. 2004 Mar;55(3):247–9.

    Article  PubMed  Google Scholar 

  26. Price B. Disseminating best practice through a web log. Nurs Stand. 2010;24(29):35–40.

    Article  PubMed  Google Scholar 

  27. Carley S, Beardsell I, May N, Crowe L, Baombe J, Grayson A, et al. Social-media-enabled learning in emergency medicine: a case study of the growth, engagement and impact of a free open access medical education blog. Postgrad med J Postgrad Med J 2018;94(1108):92–96.

    Article  PubMed  Google Scholar 

  28. Kovic I, Lulic I, Brumini G. Examining the medical blogosphere: an online survey of medical bloggers. J Med Internet Res. 2008 Sep 23;10(3):e28.

    Article  PubMed  PubMed Central  Google Scholar 

  29. Grajales FJ 3rd, Sheps S, Ho K, Novak-Lauscher H, Eysenbach G. Social media: a review and tutorial of applications in medicine and health care. J Med Internet Res. 2014;16(2):e13.

    Article  PubMed  Google Scholar 

  30. Heilman JM, Kemmann E, Bonert M, Chatterjee A, Ragar B, Beards GM, et al. Wikipedia: a key tool for global public health promotion. J Med Internet Res. 2011;13(1):e14.

    Article  PubMed  PubMed Central  Google Scholar 

  31. Clauson KA, Polen HH, Boulos MN, Dzenowagis JH. Scope, completeness, and accuracy of drug information in Wikipedia. Ann Pharmacother. 2008;42(12):1814–21.

    Article  PubMed  Google Scholar 

  32. Garcia GH, Taylor SA, Dy CJ, Christ A, Patel RM, Dines JS. Online resources for shoulder instability: what are patients reading? J Bone Joint Surg Am. 2014 Oct 15;96(20):e177.

    Article  PubMed  Google Scholar 

  33. Fabricant PD, Dy CJ, Patel RM, Blanco JS, Doyle SM. Internet search term affects the quality and accuracy of online information about developmental hip dysplasia. J Pediatr Orthop. 2013 Jun;33(4):361–5.

    Article  PubMed  Google Scholar 

  34. Ahmad F, Hudak PL, Bercovitz K, Hollenberg E, Levinson W. Are physicians ready for patients with internet-based health information? J Med Internet Res. 2006 Sep 29;8(3):e22.

    Article  PubMed  PubMed Central  Google Scholar 

  35. Ramkumar PN, Navarro SM, Haeberle HS, Chughtai M, Demetriades C, Piuzzi NS, et al. Cellular therapy injections in today's orthopedic market: a social media analysis. Cytotherapy. 2017;19(12):1392–9.

    Article  PubMed  Google Scholar 

  36. Schafer MF, Pearson LL. Social media for orthopaedic surgeons. AAOS now. 2010 October. https://www.aaos.org/AAOSNow/2010/Oct/youraaos/youraaos11/?ssopc=1.

Download references

Author information

Authors and Affiliations

  1. Department of Orthopedic Surgery, Henry Ford Health System, Detroit, MI, USA

    Mohsin S. Fidai, Joseph S. Tramer & Toufic R. Jildeh

  2. Department of Orthopedic Surgery, Wayne State University School of Medicine, Henry Ford Hospital, Detroit, MI, USA

    Sasha Stine & Fabien Meta

  3. Division of Sports Medicine, Department of Orthopedic Surgery, Henry Ford Health System, West Bloomfield, MI, USA

    Eric C. Makhni

Authors
  1. Mohsin S. Fidai
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Joseph S. Tramer
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Toufic R. Jildeh
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Sasha Stine
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Fabien Meta
    View author publications

    You can also search for this author in PubMed Google Scholar

  6. Eric C. Makhni
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Mohsin S. Fidai .

Editor information

Editors and Affiliations

  1. Department of Orthopedic Surgery, Henry Ford Hospital, Detroit, MI, USA

    Eric C. Makhni

  2. Department of Orthopedic Surgery, Brigham and Women’s Hospital, Harvard Medical School, Boston, MA, USA

    Melvin C. Makhni

  3. Department of Orthopedic Surgery, UMass Memorial Health Care, Worcester, MA, USA

    Eric F. Swart

  4. Department of Orthopedic Surgery, Rush University Medical Center, Chicago, IL, USA

    Charles A. Bush-Joseph

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Fidai, M.S., Tramer, J.S., Jildeh, T.R., Stine, S., Meta, F., Makhni, E.C. (2019). Social Media Use in the Field of Orthopedic Surgery. In: Makhni, E., Makhni, M., Swart, E., Bush-Joseph, C. (eds) Orthopedic Practice Management. Springer, Cham. https://doi.org/10.1007/978-3-319-96938-1_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-96938-1_5

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-96937-4

  • Online ISBN: 978-3-319-96938-1

  • eBook Packages: MedicineMedicine (R0)

Publish with us

Policies and ethics

Search

Navigation