Abstract
The creation of indicators to assess the provision of public audiovisual services is a strategy that has increased over the last years, both in Europe and other parts of the world, with the aim of reinforcing credibility and supporting the sustainability of their funding through the improvement of their governance, transparency, participation, innovation and accountability. The chapter, which starts from the evolution from public broadcasting to public media service, addresses the issue of public value tests and indicators as one of the current trends in the research and management agenda of these media of social communication. It is concluded that composed indicators, as quantitative and qualitative statistical tools, are demanded because of their utility for good practices in governance and new ways of accountability with the aim of reinforcing legitimacy and assessing both the effectiveness and efficiency of public service media, against the competition of many other media within the context of the new ecology of social communication.
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Acknowledgements
Results of this work correspond to the project Indicators related to broadcasters’ governance, funding, accountability, innovation, quality and public service applicable to Spain in the digital context (Reference CSO2015-66543-P), belonging to the National Spanish Programme for Encouraging Excellent Scientific and Technical Research of the Spanish Ministry of Economy and Competitiveness, and co-funded by the European Regional Development Fund (ERDF). It is also part of the International Research Network on Communication Management (REDES 2016 G-1641 XESCOM), supported by the Ministry of Culture and Education of the Xunta de Galicia (Reference ED341D R2016/019).
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Campos-Freire, F., de Mateo-Pérez, R., Rodríguez-Castro, M. (2019). The Trend of Assessment Indicators for Public Service Media in Europe. In: Túñez-López, M., Martínez-Fernández, VA., López-García, X., Rúas-Araújo, X., Campos-Freire, F. (eds) Communication: Innovation & Quality. Studies in Systems, Decision and Control, vol 154. Springer, Cham. https://doi.org/10.1007/978-3-319-91860-0_1
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