Abstract
The aim of this chapter is to explore the relationship between metaphor and reasoning, by claiming that argumentation might act as a bridge between metaphor and reasoning. Firstly, the chapter introduces metaphor as a framing strategy through which some relevant properties of a (generally more concrete and known) source domain are selected to understand a (generally less concrete and known) target domain. The mapping of properties from the source to the target domain implicitly forces the interpreter to consider the target from a specific perspective. Secondly, the chapter presents metaphor as an implicit argument where some inferences can be drawn from the comparison between the source and the target domain. In particular, this chapter aims to understand whether and to what extent such an argument might be linked to analogical reasoning. The chapter argues that, in case of faulty analogy, this kind of argument might have the form of a quaternio terminorum, where metaphor is the middle term. Finally, the chapter presents the results of an experimental study, aiming to test the effect of the linguistic nature of the middle term on the detection of such faulty analogy. The chapter concludes that a wider context is needed to make sense of an analogical argument with novel metaphors, whilst in a narrow context, a lexicalised metaphor might be extended and the overall argument might be interpreted as metaphoric.
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Notes
- 1.
Perelman and Olbrechts-Tyteca (1958, 82) offer the following definition of phoros: “In the ordinary course, the phoros is better known than the theme of which it should clarify the structure or establish the value, either its value as a whole or the respective value of its components”.
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Acknowledgements
Francesca Ervas wrote Sects. 7.1 and 7.5, 7.6, 7.7, Elisabetta Gola wrote Sect. 7.4, Maria Grazia Rossi wrote Sects. 7.2 and 7.3, but the overall paper is the result of common, shared effort. Francesca Ervas expresses her gratitude for the support of Fondazione Banco di Sardegna within the project “Science and its Logics: The Representation’s Dilemma”, Cagliari, number: F72F16003220002. Elisabetta Gola thanks Sardinia Regional Government for the financial support (Research project: “Argomentazione e metafora. Effetti della comunicazione persuasiva nel territorio sardo”, RAS, L. 7/2007). Maria Grazia Rossi thanks the Fundação para a Ciência e a Tecnologia (research grant n. SFRH/BPD/115073/2016).
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Ervas, F., Gola, E., Rossi, M.G. (2018). Argumentation as a Bridge Between Metaphor and Reasoning. In: Oswald, S., Herman, T., Jacquin, J. (eds) Argumentation and Language — Linguistic, Cognitive and Discursive Explorations. Argumentation Library, vol 32. Springer, Cham. https://doi.org/10.1007/978-3-319-73972-4_7
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