Abstract
Well-defined formal definitions for sentiment and opinion are extended to incorporate the necessary elements to provide a formal quantitative definition of reputation. This definition takes the form of a time-based index, in which each element is a function of a collection of opinions mined during a given time period. The resulting formal definition is validated against informal notions of reputation. Practical aspects of data procurement to support such a reputation index are discussed. The assumption that all mined opinions comprise a complete set is questioned. A case is made that unexpressed positive sentiment exists, and can be quantified.
P. Mitic—The opinions, ideas and approaches expressed or presented are those of the author and do not necessarily reflect Santanders position. The values presented are just illustrations and do not represent Santander data.
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Acknowledgments
I am grateful for the support of Alva-Group for their continued interest, support, and assistance in the preparation of this paper.
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Mitic, P. (2017). Standardised Reputation Measurement. In: Yin, H., et al. Intelligent Data Engineering and Automated Learning – IDEAL 2017. IDEAL 2017. Lecture Notes in Computer Science(), vol 10585. Springer, Cham. https://doi.org/10.1007/978-3-319-68935-7_58
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DOI: https://doi.org/10.1007/978-3-319-68935-7_58
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