Abstract
Numerous research projects have documented concerns that users have with data commonly used by recommender systems. In this paper, we extend that work by specifically investigating the link between consent, explicitly given, and privacy concern. In a study with 662 subjects, we found that the majority of users would not consent to data from outside systems being used to personalize their experience, and sizable minorities object to even internal system data being used. Among those who said they could consent, found they are often uncomfortable with the data being used if they are not asked to consent, but become comfortable after they can explicitly give their consent. We discuss implications for recommender systems going forward, specifically with respect to incorporating data into algorithms when users are unlikely to consent to its use.
References
Awad, N.F., Krishnan, M.S.: The personalization privacy paradox: an empirical evaluation of information transparency and the willingness to be profiled online for personalization. MIS Q. 30, 13–28 (2006)
Golbeck, J.: User privacy concerns with common data used in recommender systems. In: Spiro, E., Ahn, Y.-Y. (eds.) SocInfo 2016. LNCS, vol. 10046, pp. 468–480. Springer, Cham (2016). doi:10.1007/978-3-319-47880-7_29
Knijnenburg, B.P., Willemsen, M.C., Gantner, Z., Soncu, H., Newell, C.: Explaining the user experience of recommender systems. User Model. User-Adap. Inter. 22(4–5), 441–504 (2012)
Kumaraguru, P., Cranor, L.F.: Privacy indexes: a survey of westinÕs studies. Institute for Software Research International (2005)
Ramakrishnan, N., Keller, B.J., Mirza, B.J., Grama, A.Y., Karypis, G.: Privacy risks in recommender systems. IEEE Internet Comput. 5(6), 54 (2001)
Riedl, J.: Personalization and privacy. IEEE Internet Comput. 5(6), 29–31 (2001)
Lam, S.K., Frankowski, D., Riedl, J.: Do you trust your recommendations? an exploration of security and privacy issues in recommender systems. In: Müller, G. (ed.) ETRICS 2006. LNCS, vol. 3995, pp. 14–29. Springer, Heidelberg (2006). doi:10.1007/11766155_2
Sullivan, G.M., Artino Jr., A.R.: Analyzing and interpreting data from likert-type scales. J. Grad. Med. Educ. 5(4), 541–542 (2013)
Watson, J., Lipford, H.R., Besmer, A.: Mapping user preference to privacy default settings. ACM Trans. Comput.-Hum. Interact. (TOCHI) 22(6), 32 (2015)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this paper
Cite this paper
Golbeck, J. (2017). The Importance of Consent in User Comfort with Personalization. In: Ciampaglia, G., Mashhadi, A., Yasseri, T. (eds) Social Informatics. SocInfo 2017. Lecture Notes in Computer Science(), vol 10540. Springer, Cham. https://doi.org/10.1007/978-3-319-67256-4_37
Download citation
DOI: https://doi.org/10.1007/978-3-319-67256-4_37
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-67255-7
Online ISBN: 978-3-319-67256-4
eBook Packages: Computer ScienceComputer Science (R0)