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Functional Strategies in Managing International Trade

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Business Dynamics in North America

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Abstract

Corporate success depends on breaking through the clutter of market information and competitive intervention by conducting meticulously the marketing research facing consumers in the marketplace. As the competition is growing continuously in the global market, the risk on traditional decision-making tools and techniques is also falling in jeopardy. This chapter discusses the impact of advanced marketing-mix, operations and logistics, brand management, investments, and transfer of technology toward developing international trade in the North American marketplace. The discussions on approaches for cost-effective trade management, technology breakthroughs, and running real-time business decisions to gain a competitive advantage in the international marketplace are significant contributions in this chapter.

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Authors and Affiliations

  1. EGADE Business School, Mexico City, Mexico

    Rajagopal

  2. Boston University, Boston, MA, USA

    Vladimir Zlatev

Authors
  1. Rajagopal
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  2. Vladimir Zlatev
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Correspondence to Rajagopal .

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Rajagopal, Zlatev, V. (2018). Functional Strategies in Managing International Trade. In: Business Dynamics in North America. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-57606-0_8

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