Abstract
Many responsible food products are available in supermarkets and other venues. Through their purchasing behavior, consumers thus have opportunities to express their concerns toward the society and the environment. The consistency of purchasing behaviors in different categories may be questioned. The purpose of this research is to explore potential spillover effects between categories of responsible food products.
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Rodier, F., Boivin, C., Durif, F., Ertz, M. (2017). Spillover Effects Between Categories of Responsible Food Products? An Extended Abstract. In: Rossi, P. (eds) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-47331-4_138
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DOI: https://doi.org/10.1007/978-3-319-47331-4_138
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-47331-4
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