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Using Biometric Data to Assess Affective Response to Media Experiences

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Advances in Affective and Pleasurable Design

Abstract

The purpose of this work is to investigate a method of measuring emotional experience by interrupting video content every three minutes to self-report. We let 16 test participants watch the short-film Helium divided into a control group and an intervention group. The subjective experiences from nine subjects (the intervention group) were captured by self-reporting via the widely used SAM pictogram scale. The intervention group was interrupted every three minutes for this. We found that interruptions induced by the self-reporting approach have negative effects on the subjects’ experience. This is observed in the biometric GSR data, which shows a clear correlation between GSR measures and the interruptions, showing an average of 30 s to return to “normal” after interruptions. The intervention group’s experience evaluation of the video content also support this effect, showing statistical evidence of a reduced experience when using the method of interruptions.

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Acknowledgments

We wish to thank the Danish Broadcasting Corporation and Aalborg University for financial support of the work presented here. We are also grateful to our participants, who donated their time and efforts to the experiment. Finally, we wish to thank iMotions support staff, who have been very helpful throughout the study as well as the creators of the open source Ledalab toolbox.

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Correspondence to Anne Mette Karnøe Jessen .

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Jensen, C.T., Jessen, A.M.K., Jørgensen, L.I., Laursen, J.K., Larsen, L.B., Wieland, J.L. (2017). Using Biometric Data to Assess Affective Response to Media Experiences. In: Chung, W., Shin, C. (eds) Advances in Affective and Pleasurable Design . Advances in Intelligent Systems and Computing, vol 483. Springer, Cham. https://doi.org/10.1007/978-3-319-41661-8_45

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  • DOI: https://doi.org/10.1007/978-3-319-41661-8_45

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