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Table of contents (5 chapters)
Keywords
About this book
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.
Authors and Affiliations
About the author
Professor Nestorović holds a Ph.D from the Institute of Political Sciences in Paris. He teaches geopolitics and international marketing at the ESSEC Business School for more than 20 years, with a specific focus on Islamic Business and Management. He is the academic co-director of the MBA at the Arabian Gulf University in Manama, Bahrain and participates regularly in meetings dealing with Islamic Business such as the World Halal Forum in Kuala Lumpur, or the Kuala Lumpur Islamic Finance Forum, the World Islamic Banking Conference in Singapore or the Harvard Forum on Islamic Finance. Prof Nestorović is also one of the initiators and keynote speakers of the academic conferences devoted to Islamic Marketing and Branding such as the International Conference on Islamic Marketing and Branding in Kuala Lumpur or the Global Islamic Marketing Conference in Dubai and Abu Dhabi. He is a member of the Editorial Board of the Journal of Islamic Marketing edited by Emerald. ProfessorNestorović is the Director of the ESSEC & Mannheim Executive MBA Asia Pacific in Singapore.
Bibliographic Information
Book Title: Islamic Marketing
Book Subtitle: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
Authors: Čedomir Nestorović
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-32754-9
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2016
Hardcover ISBN: 978-3-319-32752-5Published: 02 August 2016
Softcover ISBN: 978-3-319-81361-5Published: 30 May 2018
eBook ISBN: 978-3-319-32754-9Published: 28 May 2016
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XXIV, 247
Number of Illustrations: 5 illustrations in colour
Topics: Marketing, Sociology of Culture, Islam