Abstract
This paper reports a pilot study in identifying and ranking the personality of a website automatically and intelligently to help the users to find a more suitable website and to help the owners to improve the quality of their websites. The mapping between the selected items defined in WPS and the quantitative elements of a website was developed first. 240 valid websites were classified by using unsupervised clustering algorithm K-means. The classification was implemented for multiple times from K = 2 to K = 15. The average values for each attribute in each cluster were calculated, the standard deviation for all the clusters for a given K value was calculated to find out a suitable K value. A preliminary verification suggested that the attributes and the method used can properly identify the personality of a website. A software written in Java integrating other existing software packages was developed for the required experiments.
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Chishti, S., Li, X., Sarrafzadeh, A. (2015). Identify Website Personality by Using Unsupervised Learning Based on Quantitative Website Elements. In: Arik, S., Huang, T., Lai, W., Liu, Q. (eds) Neural Information Processing. ICONIP 2015. Lecture Notes in Computer Science(), vol 9489. Springer, Cham. https://doi.org/10.1007/978-3-319-26532-2_57
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DOI: https://doi.org/10.1007/978-3-319-26532-2_57
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