Abstract
This paper applies a well-known marketing concept: segmentation, to the college classroom. Segments are identified using personality traits, grade point average, course evaluation and points earned in the class. By developing appropriate teaching strategies for each segment better student performance and evaluations should result in the large enrollment classes where individualized instruction is impossible.
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References
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© 2015 Academy of Marketing Science
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Varble, D. (2015). Segments in the Classroom. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_69
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DOI: https://doi.org/10.1007/978-3-319-16946-0_69
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16945-3
Online ISBN: 978-3-319-16946-0
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