Abstract
Increasingly, government, corporate, and independent organizations are seeking to advance the practice of energy conservation. Their efforts to promote energy-saving behavior may be seen as marketing programs to move consumers of energy from a state of being unaware of the need for conservation, through a sequence of intermediate states in a cognitive decision process, to an output stage of having selected a set of energy-saving behavior alternatives.
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© 2015 Academy of Marketing Science
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Granzin, K.L. (2015). An Examination of the Decision Process Leading to Energy Conservation. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_145
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DOI: https://doi.org/10.1007/978-3-319-16946-0_145
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16945-3
Online ISBN: 978-3-319-16946-0
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