Abstract
This paper presents the process of developing and validating a multidimensional measure of corporate environmental citizenship specifically designed to address the issues facing the energy and mineral resources sector - one of the largest and internationally prominent sectors of the Australian economy.
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Zarkada-Fraser, A., Insch, A. (2015). Towards a measure of corporate environmental citizenship. In: Spotts, H., Meadow, H. (eds) Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11885-7_114
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DOI: https://doi.org/10.1007/978-3-319-11885-7_114
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