Abstract
The growing position occupied by experiential products and services in marketing research (Holt, 1995; Wakefield and Blodgett, 1994), as well as several concerns made about the lack of managerial direction to solve or use crowding issues (Stewart & Cole, 2001; Eastman & Land, 1997), contribute to the importance of this topic. Indeed, our modern life, in which population in cities grows fast, reinforces the importance of adequately understanding social and psychological processes involved in crowd issues.
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© 2015 Academy of Marketing Science
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Pons, F., Laroche, M., Mourali, M. (2015). Satisfied in a Crowded Service Situation? Cross-Cultural Comparison of Reactions to Crowd. In: Spotts, H. (eds) Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11845-1_15
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DOI: https://doi.org/10.1007/978-3-319-11845-1_15
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