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How Product Harm Recalls Affect Customer Brand Equality and Trust and Customer Perceived Value

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Book cover Intelligent Information and Database Systems (ACIIDS 2014)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 8398))

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Abstract

Being capable and doing well as a core strategy are very important for business corporations that desire good products, quality, marketing share and cooperative social responsibility (CSR) .International business has developed with the deepening of globalization, and CSR covers a wide range of discussion. Customers are to awakening the attention of business brand equation, trust and businesses to corporate social responsibility (CSR).

This paper applies a SEM structural equation model as the analysis technique for product harm recall impact for brand equity, trust, and customer perceived value correlation. Corporate social responsibility does not play a moderation role between brand equity perceived under the bootstrapping test. There is no correlation between customer trust and perceived value, but customer trust has a positive correlation with corporate social responsibility (CSR).

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Author information

Authors and Affiliations

  1. Chung Yuan Christian University, Taiwan

    Lung Far Hsieh & Ping Chuan Lee

Authors
  1. Lung Far Hsieh
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  2. Ping Chuan Lee
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Editor information

Editors and Affiliations

  1. Institute of Informatics, Wrocław University of Technology, Wybrzeże Wyspiańskiego 27, 50-370, Wrocław, Poland

    Ngoc Thanh Nguyen  & Bogdan Trawiński  & 

  2. Faculty of Engineering, Department of Computer Engineering, King Mongkut’s Institute of Technology Ladkrabang, 10520, Bangkok, Thailand

    Boonwat Attachoo

  3. Software Engineering Program, King Mongkut’s Institute of Technology Ladkrabang, 10520, Bangkok, Thailand

    Kulwadee Somboonviwat

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© 2014 Springer International Publishing Switzerland

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Hsieh, L.F., Chuan Lee, P. (2014). How Product Harm Recalls Affect Customer Brand Equality and Trust and Customer Perceived Value. In: Nguyen, N.T., Attachoo, B., Trawiński, B., Somboonviwat, K. (eds) Intelligent Information and Database Systems. ACIIDS 2014. Lecture Notes in Computer Science(), vol 8398. Springer, Cham. https://doi.org/10.1007/978-3-319-05458-2_45

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  • DOI: https://doi.org/10.1007/978-3-319-05458-2_45

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-05457-5

  • Online ISBN: 978-3-319-05458-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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