Abstract
This research aimed to discern the requisites of nature-based tourism enthusiasts in Taiwan concerning service attributes and communication. The goal was to devise a mobile application for service promotion using the Scrum method. Conducting primary research in November 2023 via interviews with a cohort of 10 individuals, the investigation delved into the behaviors and challenges faced by foreign nature-based tourism enthusiasts in Taiwan. It also explored their communication preferences and expectations regarding mobile application features. The research outcomes facilitated the delineation of the profile characterizing a foreign tourist. This, in turn, led to strategic recommendations for enhancing promotional endeavors related to the country’s nature-based tourism. Leveraging insights from primary research and applying the Scrum methodology, a mobile application project was conceptualized to amplify the visibility of this tourism offering.
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Acknowledgments
This work was supported by the Chelpis Quantum Tech Co., Ltd., Taiwan, under the Grant number of Asia University: I112IB120. This work was supported by the National Science and Technology Council (NSTC), Taiwan, under NSTC Grant numbers: 111-2218-E-468-001-MBK, 110-2218-E-468-001-MBK, 110-2221-E-468-007, 111-2218-E-002-037 and 110-2218-E-002-044. This work was also supported in part by Asia University, Taiwan, and China Medical University Hospital, China Medical University, Taiwan, under grant numbers below. ASIA-111-CMUH-16, ASIA-110-CMUH-22, ASIA108-CMUH-05, ASIA-106-CMUH-04, and ASIA-105-CMUH-04.
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Zmudczynska, E.W., Chen, HC. (2024). Using Scrum to Build Tourism Information Mobile Application. In: Barolli, L. (eds) Advanced Information Networking and Applications. AINA 2024. Lecture Notes on Data Engineering and Communications Technologies, vol 199. Springer, Cham. https://doi.org/10.1007/978-3-031-57840-3_39
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