Abstract
Implementing innovative projects is critical for businesses to stay competitive and meet customers’ changing needs. However, understanding and incorporating customer needs into the design process can be challenging using traditional methods. This has led to the emergence of new approaches, such as design thinking, which focuses on understanding customer needs and incorporating them into the innovation process. To overcome the limitations of traditional approaches and integrate unstructured information, the concept of “cluttered client orientation” has emerged. This paper examines how an iterative approach and customer journey mapping can achieve chaotic customer centricity and create successful innovations. The paper emphasizes the importance of incorporating customer needs into the innovation process and introduces the concept of “chaotic customer centricity” as a way to create successful innovations by using unstructured information.
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Zierock, B., Jungblut, A., Senn, N. (2023). Chaotic Customer Centricity. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds) HCI International 2023 Posters. HCII 2023. Communications in Computer and Information Science, vol 1832. Springer, Cham. https://doi.org/10.1007/978-3-031-35989-7_24
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DOI: https://doi.org/10.1007/978-3-031-35989-7_24
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