Abstract
This article discusses digital conglomerates, and the characteristics of their activities and strategies. A systematic approach was the primary method for studying this problem, and thus such diverse elements as digital technologies and conglomerate development strategies—which were previously studied separately—were comprehensively synthesized. The article purports that, at the present time, undergoing a digital transformation is key factor for a leading business’ continued success. The authors prove that conglomerates, in their current form of integrated business organization in global markets, have not yet been overtaken; however, the current phase of the digital revolution has created the prerequisite conditions under which digital leaders can transform into global digital conglomerates which, using the interconnected nature of network operations and platform features, manage to increase the efficiency of their operations. Moreover, even with a smaller volume of tangible assets, they have ensured their rapid internationalization and achieved leadership in many sectors of the emerging economies. The article holds practical value for investors and Russian companies developing their digital strategies.
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Konina, N., Vladimirova, I., Stonehouse, G. (2021). The Evolution of Conglomerates in the Digital Era: Adapting Strategies to the Requirements of the Fourth Industrial Revolution. In: Konina, N. (eds) Digital Strategies in a Global Market. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-58267-8_11
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DOI: https://doi.org/10.1007/978-3-030-58267-8_11
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