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Analysis of Children’s Content on YouTube Channels by Parents

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Advances in Usability, User Experience, Wearable and Assistive Technology (AHFE 2020)

Abstract

The advancement of technology and the evolution of the means of communication have enabled the proliferation and diversification of access to information, and the use of videos stood out among them. Through this media, thousands of people broadcast the entire range of content, from makeup tutorials to political debates. One of the best known websites for this is YOUTUBE, where, in recent years, there has been an increasing number of videos with children’s content and produced for, or by, children. This article presents an analysis of the channels of child youtubers and their content, based on a survey carried out with people responsible for children between 4 and 13 years old. In view of the results, it identifies the opinion of the parents regarding the quality of the content available, as well as the influence that the channels that stand out on the website have on the culture of youtubers.

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References

  1. Youtube: Youtube Insights (2017). https://www.thinkwithgoogle.com/intl/pt-br/youtubeinsights/2017/

  2. Revista Exame: Crianças passam 25 horas por ês no Youtube, revela levantamento. https://exame.abril.com.br/ciencia/criancas-passam-25-horas-por-mes-no-youtube-revela-levantamento/

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  4. Jesus, P.R.C., Molina, V.A.F., Viola, A.L.N.M.: Publicidade e consumo infantil. Reflexões a partir da análise do filme publicitário Baton Musical Não e do comportamento das mães. XXXVIII Congresso Brasileiro de Ciências da Comunicação (2015). http://portalintercom.org.br/anais/nacional2015/resumos/R10-3157-1.pdf

  5. PORTAL EBC - Pesquisa mapeia comportamento infantil no Youtube (2015). http://www.ebc.com.br/infantil/para-pais/2015/12/pesquisa-mapeia-comportamento-infantil-no-youtube

  6. Criança e Consumo (2017). www.criancaeconsumo.org

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Acknowledgments

The researcher wants to thank the support of The Coordination for Higher Education Personnel Improvement - CAPES - Foundation linked to the Ministry of Education of Brazil, which provided resources to this research.

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Correspondence to Lívia Inglesis Barcellos .

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Barcellos, L.I., Médola, A.S.L.D., Botura, G., Barcellos, E.E.I. (2020). Analysis of Children’s Content on YouTube Channels by Parents. In: Ahram, T., Falcão, C. (eds) Advances in Usability, User Experience, Wearable and Assistive Technology. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1217. Springer, Cham. https://doi.org/10.1007/978-3-030-51828-8_13

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  • DOI: https://doi.org/10.1007/978-3-030-51828-8_13

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-51827-1

  • Online ISBN: 978-3-030-51828-8

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