Abstract
Cultural intelligence is what has fueled the most iconic brands of the modern times (twentieth century to the present) in generating designs that remain powerfully iconic and timeless. A designer, or team of designers, must be at work receiving inputs from the culture around them and transforming those into a specific creative language that is distinct and can exist uniquely within a specific luxury fashion house. This is what renders true luxury specific and profitable.
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Serdari, T. (2020). Luxury Marketing Strategies Based on Cultural Intelligence. In: Rethinking Luxury Fashion. Palgrave Advances in Luxury. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-45301-5_10
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